What is Brevo?
Brevo started as Sendinblue, a newsletter service, and took its new name in May 2023 as it grew into SMS, WhatsApp, push notifications, live chat, a sales CRM and loyalty programs. Campaigns and transactional email share one account: you design newsletters in a drag-and-drop editor and send receipts or password resets through its API or SMTP relay.
Plans are priced by monthly email volume, and on paid plans that volume also sets how many contacts you can store. The free plan is the draw, with 300 emails a day and room for up to 100,000 contacts, far more than the free plans of Klaviyo or GetResponse.
Who is Brevo best for?
Brevo is best for small businesses and app makers that want email, SMS and transactional sending in one low-cost account, starting from a free plan.
Small businesses on a tight budget
The free plan sends 300 emails a day with no end date, and Starter costs $9 a month for 5,000 emails.
Apps that send transactional email
Receipts, sign-up and password emails go out through its API or SMTP relay on every plan, the free one included.
Shops mixing email and SMS
Abandoned cart reminders work on every plan, and SMS campaigns run from the same contact list, with messages priced by country.
Teams that want a light CRM
Contacts, companies and deals sit next to your campaigns, and the free Sales package covers one pipeline with up to 50 open deals.
What's included with Brevo?
A drag-and-drop editor, multi-step automation, a transactional API and SMTP relay, SMS and WhatsApp, Aura AI agents and a light CRM.
- Drag-and-drop editor
- Build emails from templates without code, with an AI writer for subject lines and copy.
- Marketing automation
- Multi-step journeys across email and SMS; Free and Starter run them for up to 2,000 contacts, and Standard removes the limit.
- Transactional API and SMTP
- Triggered emails and SMS go out from your app, with real-time delivery and open statistics.
- Aura AI agents
- Draft campaigns, summarise chats and, on Professional, answer questions about your data in plain language.
- Forms and landing pages
- Sign-up forms come with every plan; Standard adds a landing page, A/B tests and send time optimisation.
- More channels in one account
- SMS works from the free plan, WhatsApp and push campaigns come with Professional, and live chat and meeting booking are in the free Sales package.
How much does Brevo cost?
Brevo has a free plan with 300 emails a day; paid plans cost $9 a month for Starter, $18 for Standard and $499 for Professional, rising with email volume.
- 300 emails a day, up to 100,000 contacts
- 1 user, Brevo branding on emails
- Automations for up to 2,000 contacts
- 500 contacts at this tier; more volume costs more
- Removing the Brevo logo is a $10.80 add-on
- Email support in 6 languages
- Unlimited automations and A/B testing
- No Brevo logo, 1 landing page
- Send time optimisation and click heatmaps
- 10 users, WhatsApp and push campaigns
- AI data analyst and contact scoring
- Phone support
Paying yearly lowers each plan by a tenth: Starter is $8.08, Standard $16.17 and Professional $449.08 a month. On paid plans the email volume you choose sets your contact limit; the first Starter and Standard tiers stop at 500, 1,500 and 2,500 contacts and move you up a tier automatically. Enterprise starts at $2,499 a month through sales. SMS and WhatsApp messages and prepaid email credits are bought separately. Full pricing on brevo.com. We checked these prices on .
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Brevo pros and cons
The free plan and low entry price are hard to beat, but contact caps on paid tiers, slow support and sudden suspensions draw complaints.
Pros
- The free plan is one of the most generous in email marketing, with 300 emails a day and a large contact allowance, a point Reddit users raise again and again.
- Transactional email and campaigns share one account and one bill, and users say the transactional side works well even on the free plan.
- Paid plans start low, at $9 a month for 5,000 emails, and unlimited automations arrive at $18.
- SMS, live chat, meeting booking and a basic CRM sit in the same account, so a small team does not need separate tools for each.
Cons
- Paid tiers cap stored contacts by email volume, starting at 500 on Starter, and several users say they were pushed onto pricier tiers by list size they had not expected from the pricing page.
- Support draws repeated complaints of slow or missing replies, and below Professional it is email only.
- Accounts can be suspended over complaint rates or list sources, and some users say it happened with little explanation.
- Automations on Free and Starter stop at 2,000 contacts, and one user says deleting contacts did not reset that count.
How do I connect Brevo to my AI agent?
Brevo MCP is Brevo's official MCP server. Add it to your agent once, then ask it to handle Brevo email campaigns, contacts and lists through chat.
Connects your agent to your Brevo account, so you can manage contacts and lists, write and send email campaigns and check how they did.
$ claude mcp add --transport http brevo https://mcp.brevo.com/v1/brevo/mcp
Claude Code connects to Brevo over the web.
Brevo's setup guide covers the sign-in.
Then ask your agent
- Runs
- On the web
- Sign-in
- See guide
- Checked
- Answered 13 Nov
- Guide
- brevo.com
What are the best Brevo alternatives?
Klaviyo for online stores, GetResponse for webinars and courses, and ActiveCampaign for deeper automation.
KlaviyoFreeChoose it when you run an online store and want flows built on shopper data from Shopify or WooCommerce; its email plan starts at $20 a month for 500 active profiles.
GetResponseFreeChoose it when you want webinars, courses or paid newsletters next to email; Starter is $19 a month for 1,000 contacts with unlimited sends.
ActiveCampaignFreemiumChoose it when deep automation and AI agents that build journeys from plain language matter more than the lowest price; Starter is $19 a month at 1,000 contacts.
Questions about Brevo
What is Brevo?
Brevo, the Paris company formerly called Sendinblue, sells email, SMS and WhatsApp marketing with transactional sending and a light CRM, priced mainly by how many emails you send.
Who is Brevo for?
Brevo is best for small businesses and app makers that want email, SMS and transactional sending in one low-cost account, starting from a free plan.
Is Brevo free?
Yes, Brevo has a free plan with no end date: 300 emails a day, room for up to 100,000 contacts, one user and Brevo branding on emails. Automations on it are limited to 2,000 contacts.
How much does Brevo cost?
Brevo's paid plans are Starter at $9 per month for 5,000 emails, Standard at $18 per month and Professional at $499 per month for 150,000 emails.
Does Brevo have an MCP server?
Yes. Brevo MCP is Brevo's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can handle Brevo email campaigns, contacts and lists through chat. Brevo runs it on the web.
What are the best Brevo alternatives?
The closest alternatives on Recaply are Klaviyo, GetResponse and ActiveCampaign.
Where can I try Brevo?
On its official website, brevo.com.
Is Brevo the same as Sendinblue?
Yes. Sendinblue renamed itself Brevo in May 2023 as it widened from newsletters into SMS, WhatsApp, chat and a sales CRM. It is the same Paris-based company under a new name.
How many contacts can I store on a paid Brevo plan?
It depends on the email volume you buy. The first tiers of Starter and Standard allow 500, 1,500 and 2,500 contacts, and Brevo moves you to the next tier automatically, at a higher price, when you pass the limit.
Can I send transactional emails with Brevo?
Yes. Every plan, including Free, sends transactional email through Brevo's API or SMTP relay, with real-time statistics and adjustable log retention. Transactional SMS works on every plan, and transactional WhatsApp starts on Professional.
Our verdict
Brevo is the cheapest sensible start for a small business that needs both newsletters and transactional email.
The free plan sends 300 emails a day with no end date, and $9 to $18 a month covers most small lists, with SMS and a CRM in the same account.
- Skip it for
- Online stores that run on shopper data, where Klaviyo's flows go further, and senders who need fast human support.
- Check first
- The contact cap on the paid tier you pick, since passing it moves you up a tier automatically.
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