Loops

What is Loops?

Send newsletters, product emails and app receipts from one contact list, made for SaaS companies.

Who is Loops best for?

Loops is best for SaaS startups that send onboarding, newsletter and transactional email from one contact list.

• Early-stage SaaS

  The free plan covers 1,000 subscribed contacts and 4,000 sends in any 30 days, with no end date.

• Product and lifecycle email

  Onboarding workflows, launch campaigns and password resets all work from the same contact record, so you keep one tool instead of two.

• Growing teams

  Paid plans charge only for subscribed contacts, never for seats or sends, so adding teammates or emailing more often costs nothing extra.

• Developers sending from code

  Transactional emails go out through an API call with a payload of data fields, and paid teams can send up to 1,000 emails a second.

How much does Loops cost?

Loops is free for up to 1,000 subscribed contacts and 4,000 sends a month; the paid Growth plan starts at $49 a month for 5,000 contacts with unlimited sends.

Growth is priced by subscribed contacts: the price rises in tiers from 5,000 up to 1.5 million contacts, and Enterprise covers more with custom pricing, priority support and migration help. Unsubscribed contacts never count, seats are free, and the tier is set by your contact count at each monthly renewal. Full pricing on loops.so. We checked these prices on 8 Nov 2026.

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How do I connect Loops to my AI agent?

Loops MCP is Loops's official MCP server. Add it to your agent once, then ask it to update Loops contacts and trigger emails from a chat.

Your agent can add and edit contacts in Loops, send the events that start your automated emails and fire one-off transactional messages such as receipts or resets.

Claude CodeCursorCodexGitHub Copilot

Terminal

$ claude mcp add --transport http loops https://mcp.loops.so

Claude Code connects to Loops over the web.

Loops's setup guide covers the sign-in.

Then ask your agent

• Add this signup list to my Loops contacts
• Send the password reset email to this user
• Fire the trial ended event for these contacts

Runs

On the web

Sign-in

See guide

Checked

Answered 13 Nov

Guide

loops.so

What are the best Loops alternatives?

Three tools on Recaply do Loops's job. Plunk and useSend are open source, so you can run them on your own server.

SequenzyFree

Sends SaaS onboarding flows, newsletters and receipts from one account, triggered by Stripe events.

PlunkOpen Source

Transactional email, newsletters and event-triggered workflows on one contact list, with an API.

useSendOpen Source

Email API and dashboard on Amazon SES for transactional mail, campaigns and contact lists.

Questions about Loops