What is ActiveCampaign?
Marketing automation with AI-driven campaigns.
Who is ActiveCampaign best for?
ActiveCampaign is best for small businesses that run email marketing and want automated customer journeys.
Small businesses starting with automation
Starter and Plus give one user email campaigns and multi-step automations for $19 or $59 a month at 1,000 contacts.
Online stores
Ecommerce integrations and automations connect to Shopify, WooCommerce and more than 1,000 other apps.
Marketers who want AI to draft the work
Active Intelligence agents write campaigns in your brand voice, suggest segments and build automations from plain language, with unlimited use on Pro and Enterprise.
Larger marketing teams
Enterprise adds five users, single sign-on, custom objects and a dedicated account team.
How much does ActiveCampaign cost?
ActiveCampaign starts at $19 a month for the Starter plan with 1,000 contacts, or $15 a month when billed yearly, and every plan costs more as your contact list grows.
- 1 user, 5 actions per automation
- Limited segmentation
- Active Intelligence AI with usage limits
- 1 user, unlimited automation actions
- Standard segmentation and landing pages
- Active Intelligence AI with usage limits
- On a yearly contract; 3 users, advanced segmentation
- Predictive sending, conditional content, attribution
- Unlimited Active Intelligence AI
- On a yearly contract; 5 users, premium segmentation, custom objects
- Single sign-on and a dedicated account team
- Unlimited Active Intelligence AI
Paying for a year upfront saves 20%: Starter is $15, Plus $49, Pro $79 and Enterprise $145 a month for 1,000 contacts ($180, $588, $948 and $1,740 a year). Pro and Enterprise have no month-to-month option; their monthly price still comes with a one-year commitment. Prices rise with the number of contacts, and separate WhatsApp and Email + WhatsApp plans are listed on the same page. The free trial lasts 14 days with no credit card, and ActiveCampaign gives a full refund if you are not satisfied after 30 days. These are US dollar prices. Full pricing on activecampaign.com. We checked these prices on .
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What are the best ActiveCampaign alternatives?
Two tools on Recaply do ActiveCampaign's job. Both are open source, so you can run them on your own server.
Questions about ActiveCampaign
What is Active Intelligence in ActiveCampaign?
Active Intelligence is ActiveCampaign's set of AI agents that draft campaigns, write in your brand voice, build segments and automations from plain language, and report on results without being asked. Every plan includes it: Starter and Plus with usage limits, Pro and Enterprise with unlimited access.
Who is ActiveCampaign for?
ActiveCampaign is best for small businesses that run email marketing and want automated customer journeys.
Is ActiveCampaign free?
You can try ActiveCampaign free before paying; paid plans start at $19 per month, 1,000 contacts.
How much does ActiveCampaign cost?
ActiveCampaign's paid plans are Starter at $19 per month, 1,000 contacts, Plus at $59 per month, 1,000 contacts, Pro at $89 per month for 1,000 contacts and Enterprise at $159 per month for 1,000 contacts.
Is there an open source alternative to ActiveCampaign?
Yes. Mautic and Plunk are open source tools that do the same job, so you can run your own.
What are the best ActiveCampaign alternatives?
The closest alternatives on Recaply are Mautic and Plunk.
Where can I try ActiveCampaign?
On its official website, activecampaign.com.
Can I pay for ActiveCampaign month to month?
Only on Starter and Plus, at $19 and $59 a month for 1,000 contacts. Pro and Enterprise need a one-year commitment, paid upfront at $79 or $145 a month, or monthly at $89 or $159, and cancelling takes effect at the end of the year.
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