What is MailerLite?
MailerLite covers the everyday email jobs of a small team: campaigns built in a drag-and-drop, rich-text or HTML editor, a visual automation builder, signup forms and pop-ups, landing pages and full websites, and sales of digital products, bookings and paid newsletters. Every paid plan has the same features; the price rises with your subscriber count and, on Comfort, with sending volume.
At 1,000 subscribers its Comfort plan costs the same $19 a month as GetResponse's Starter, but allows 50 active automations where Starter allows one. The trade-off is strict compliance: high bounce or complaint rates can pause sending and lead to a closed account.
Who is MailerLite best for?
MailerLite is best for solo creators and small businesses who want newsletters, automations and simple landing pages on a small monthly bill.
Solo creators and writers
Paid newsletters, digital products and bookings sit in the same account as the list they sell to.
Small businesses
One plan covers campaigns, automations, signup forms, pop-ups and a simple website, priced by subscriber count.
Small online stores
Shopify, WooCommerce and Stripe integrations bring in buyers and start ecommerce automations.
Teams that work in Claude or ChatGPT
The MCP server lets an AI assistant read campaign results and draft emails or automations; sending through it needs a paid plan.
What's included with MailerLite?
Three email editors, a visual automation builder, landing pages and websites, product and booking sales, HeyLite AI tools and an MCP server.
- Three email editors
- Drag and drop, a simple rich-text editor and custom HTML, with a beta AI coding assistant inside the HTML editor.
- Automations
- A visual builder with templates, ecommerce triggers, RSS campaigns and auto-resend; Power adds several triggers per automation.
- Sites and forms
- Landing pages, websites with a blog section, embedded forms, pop-ups, quizzes and surveys.
- Selling
- Digital products, bookings, paid newsletters and recurring subscriptions, sold from the same account as your list.
- HeyLite intelligence
- AI writing tools, a landing page generator and smart sending, which times each campaign to when subscribers tend to engage.
- Testing
- A/B and multivariate tests on emails, and A/B tests on forms and landing pages.
How much does MailerLite cost?
MailerLite is free for up to 250 subscribers and 2,500 emails a month; paid plans start at $12 a month for Comfort and $25 for Power at 500 subscribers, and rise with list size.
- Up to 250 subscribers and 2,500 emails a month
- 1 website, 1 landing page and 3 active forms
- 3 active automations of up to 5 steps, 2 seats
- Emails up to 10 times your subscriber tier each month
- 50 automations, 10 sites, 10 forms and 3 seats
- AI writing assistant, smart sending and multivariate tests
- Unlimited emails, automations, forms and sites
- Unlimited seats and multiple automation triggers
- 24/7 live chat support
Prices rise with list size: Comfort costs $19 a month at 1,000 subscribers, $49 at 5,000 and $89 at 10,000, and Power $39, $69 and $129 at the same sizes. Paying yearly saves 10% (Comfort $10.80 and Power $22.50 a month at 500 subscribers). Enterprise, for 200,000+ subscribers, is priced through sales and adds a success manager, deliverability support and an optional dedicated IP. Registered nonprofits get a 30% discount on paid plans. Transactional email and SMS are sold separately as MailerSend. Full pricing on mailerlite.com. We checked these prices on .
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MailerLite pros and cons
It is easy to learn, well priced for small lists and backed by fast human support, but strict compliance checks can pause or close accounts with little explanation.
Pros
- Easy to learn: reviewers new to email marketing say they set up campaigns, landing pages and automations without outside help.
- Human support on chat and email gets frequent praise for fast, patient answers, including restoring lists that users deleted by mistake.
- Strong value for small lists, reviewers say, since every paid plan includes the full feature set and the price follows subscriber count.
- Email, landing pages, a website and product sales in one account let some small businesses drop a separate site builder.
Cons
- Accounts can be paused or closed after a compliance review, and several reviewers say the notice named no specific problem and paid time was not refunded.
- New accounts face a strict approval check that some reviewers say held up their first campaign for days, and imports of old lists are a common trigger for a review.
- The free plan has shrunk to 250 subscribers, and its 5-step automation limit is too tight for a full welcome sequence, users say.
- Automation, segmentation and reporting stay basic next to heavier platforms, and some users find its click data does not match Google Analytics.
How do I connect MailerLite to my AI agent?
MailerLite MCP is MailerLite's official MCP server. Add it to your agent once, then ask it to handle MailerLite subscribers, groups and campaigns.
Gives your agent your MailerLite account, so it can look up subscribers, sort them into groups and help plan, draft and review your email campaigns.
$ claude mcp add --transport http mailerlite https://mcp.mailerlite.com/mcp
Claude Code connects to MailerLite over the web.
Run /mcp and sign in to MailerLite in the browser.
Then ask your agent
- Runs
- On the web
- Sign-in
- OAuth
- Checked
- Answered 13 Nov
What are the best MailerLite alternatives?
GetResponse for webinars and courses, beehiiv for a larger free plan and newsletter growth, and Klaviyo for online stores.
GetResponseFreeChoose it when you also want webinars or online courses, which its Creator plan adds at $69 a month for 1,000 contacts.
beehiivFreeChoose it when the newsletter is the business; its free Launch plan covers 2,500 subscribers with unlimited sends, ten times MailerLite's free limit.
KlaviyoFreeChoose it when you run an online store and want email and text campaigns driven by order data, from $20 a month for 500 active profiles.
Questions about MailerLite
What is MailerLite?
MailerLite is an email marketing platform, founded in 2010 and now run by a fully remote team, that gives creators and small businesses newsletters, automations, landing pages, websites and product sales in one account.
Who is MailerLite for?
MailerLite is best for solo creators and small businesses who want newsletters, automations and simple landing pages on a small monthly bill.
Can I send emails through the MailerLite API or MCP server for free?
No. On the Free plan, API and MCP access is limited and does not include sending. Sending through the API or the MCP server needs a paid plan, from $12 a month on Comfort.
How much does MailerLite cost?
MailerLite's paid plans are Comfort at $12 per month for 500 subscribers and Power at $25 per month for 500 subscribers.
Does MailerLite have an MCP server?
Yes. MailerLite MCP is MailerLite's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can handle MailerLite subscribers, groups and campaigns. MailerLite runs it on the web and you sign in with your MailerLite account.
What are the best MailerLite alternatives?
The closest alternatives on Recaply are GetResponse, beehiiv and Klaviyo.
Where can I try MailerLite?
On its official website, mailerlite.com.
Why is my MailerLite account under review?
MailerLite reviews accounts when campaigns get high bounce, complaint or unsubscribe rates, or an import trips its safeguards. Its policy allows suspension above 0.2% spam complaints, 5% bounces, 1% unsubscribes or under 3% opens. Reply to any request for details within 30 days, or the account is closed.
How does MailerLite count subscribers for billing?
MailerLite bills by active subscribers and counts every address that was active at any point in the billing cycle, even if you delete it later. Unsubscribed and bounced contacts do not count, and the count resets on your billing date each month.
What happens when I pass my MailerLite subscriber limit?
On a paid plan, MailerLite moves you to the next tier and charges your card automatically. On the Free plan, campaigns and automations stop sending once you pass 250 active subscribers, until you upgrade or remove subscribers.
Our verdict
MailerLite is a good first paid email tool for creators and small businesses with clean, opted-in lists.
Comfort costs $12 a month at 500 subscribers with the full feature set, and users rate its editor and human support highly.
- Skip it for
- Anyone importing an old or bought list, or who needs advanced segmentation and reporting.
- Check first
- Clean your list before importing, since high bounce rates can get an account paused or closed.
Kit
MailCheap
Mautic
Keila
Hyvor Post
Really Good Emails