What is Klaviyo?
Customer data unified for email, SMS and WhatsApp marketing.
Who is Klaviyo best for?
Klaviyo is best for online stores that want email and SMS flows that react to what each shopper browses and buys.
Online stores
It connects to Shopify, WooCommerce, Wix and more than 350 other apps, so campaigns and flows react to what each shopper browses and buys.
Brands on several channels
Email, text, WhatsApp, RCS and push all draw on one customer profile, so a shopper gets one joined-up conversation instead of separate blasts.
Small lists starting out
The free plan covers up to 250 active profiles and 500 emails a month with no end date, enough to build flows before paying.
Support teams that also sell
Helpdesk and Customer Agent read the same profiles as marketing, so an answer to a question can point the shopper to the right product.
How much does Klaviyo cost?
Klaviyo is free for up to 250 active profiles and 500 emails a month, and paid email starts at $20 a month for 500 active profiles, with the price rising as your list grows and add-ons such as Personalization or Customer Agent billed on top.
- Up to 250 active profiles and 500 email sends a month
- $5 of mobile messages and $5 of Composer use a month
- Email support for the first 60 days
- 5,000 email sends a month, ten per active profile
- $30 a month at 1,000 profiles, $60 at 2,500
- Predictive analytics, AI segments and 350+ integrations
- Add-on in the Data + Analytics group
- RFM analysis and customer lifetime value predictions
- Price follows the same active profile count as Email
- AI assistant that answers shoppers and suggests products
- Runs around the clock on your brand's own data
- Priced by the number of AI conversations a month
Klaviyo prices each product separately on top of Email. Composer, the AI marketing agent, is $20 a month, with extra usage in $10 steps. Customer Hub is $30 a month at 500 active profiles, Social marketing $50 a month at 10,000 profiles, Reviews $25 a month for 250 orders, Helpdesk $264 a month for 1,000 tickets and the Advanced Klaviyo Data Platform $500 a month for 100,000 profiles. Text, MMS, WhatsApp and RCS messages are paid per send plus carrier fees, by country. Enterprise plans (Klaviyo Standard and Advanced) are priced by sales. These are US prices in US dollars. Full pricing on klaviyo.com. We checked these prices on .
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What are the best Klaviyo alternatives?
Three tools on Recaply do Klaviyo's job.
Questions about Klaviyo
What is Klaviyo?
Customer data unified for email, SMS and WhatsApp marketing.
Who is Klaviyo for?
Klaviyo is best for online stores that want email and SMS flows that react to what each shopper browses and buys.
Is Klaviyo free?
Yes. Klaviyo's free plan has no time limit as long as you stay at or under 250 active profiles and 500 email sends a month. It also includes $5 of mobile messages and $5 of Composer use a month, with email support for the first 60 days.
How much does Klaviyo cost?
Klaviyo's paid plans are Email at $20 per month for 500 active profiles, Personalization at $100 per month for 500 active profiles and Customer Agent at $200 per month for 200 AI conversations.
What are the best Klaviyo alternatives?
The closest alternatives on Recaply are Brevo, ActiveCampaign and tinyAlbert.
Where can I try Klaviyo?
On its official website, klaviyo.com.
What happens when I go over Klaviyo's free plan limits?
Once a free Klaviyo account passes 250 active profiles or 500 emails in a month, it cannot send more until the next cycle or an upgrade. Paid Email starts at $20 a month for 500 active profiles and 5,000 sends.
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