What is Salesforce?
The CRM with Agentforce for sales, service and marketing.
Who is Salesforce best for?
Salesforce is best for companies already on Salesforce CRM that want AI agents working on the same customer data.
Existing Salesforce customers
Agentforce Coworker works inside the org you already have, reading its accounts and activity history within your current permissions.
High-volume customer service
Customer-facing agents answer questions, look up orders and update records, billed per action or per conversation.
Sales teams working in Claude or Slack
Salesforce in Claude adds a Salesforce MCP server with 37 sales skills, and Slackforce brings CRM context into Slack.
Developers building their own AI apps
The Headless Toolkit exposes Salesforce data, workflows and permissions through MCP servers, APIs and developer tools.
How much does Salesforce cost?
Salesforce sells its Agentforce AI by use or by seat: Flex Credits cost $500 per 100,000 credits (about $0.10 per agent action), Agentforce add-ons cost $125 per user per month, and Agentforce 1 Editions start at $550 per user per month.
- Agentforce Builder, Prompt Builder and Agent Script
- A starter pool of Flex Credits for testing agents
- Needs a compatible Salesforce CRM edition
- Unmetered Agentforce use for licensed employees
- For Sales, Service, and Field Service and Operations
- AI analytics and Prompt Builder included
- An agent action uses 20 credits (about $0.10); a voice action uses 30
- Customer-facing and employee agents, Agentforce Voice and Slackbot
- Pay as you go, commit to a baseline or prepay
- Agentforce add-on included
- 2.5 million Flex Credits per org per year
- Editions for Sales, Service, Field Service and Industries
Conversation pricing, for customer-facing agents only, costs $2 per conversation and cannot be mixed with Flex Credits in the same org. Agentforce Industries add-ons cost $150 per user per month, and an Agentforce User License costs $5 per user per month plus Flex Credits to give every employee agent access. Unused Flex Credits do not roll over to the next term. Salesforce CRM itself has a 30-day free trial with no credit card. These are US dollar prices; the page also lists other currencies. Full pricing on salesforce.com. We checked these prices on .
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What are the best Salesforce alternatives?
Three tools on Recaply do Salesforce's job. All three are open source, so you can run them on your own server.
OdooOpen SourceChoose it when sales should share one database with accounting, inventory and HR, and you want to self-host the open edition
TwentyOpen SourceChoose it when your team needs custom objects, row-level permissions and workflows in a CRM whose code you can read and host
EspoCRMOpen SourceChoose it when you need BPMN process automation and a customer portal but cannot justify enterprise CRM pricing per user
Questions about Salesforce
What is Salesforce?
The CRM with Agentforce for sales, service and marketing.
Who is Salesforce for?
Salesforce is best for companies already on Salesforce CRM that want AI agents working on the same customer data.
Is Salesforce free?
No. Salesforce has no free plan, but you can try Salesforce CRM free for 30 days with no credit card. Existing customers can add Salesforce Foundations at no cost, which brings Agentforce building tools and a starter pool of Flex Credits; use beyond that is billed.
How much does Salesforce cost?
Salesforce's paid plans are Agentforce add-ons at $125 per user per month, Flex Credits at $500 per 100,000 credits and Agentforce 1 Editions at From $550 per user per month.
Is there an open source alternative to Salesforce?
Yes. Odoo, Twenty and EspoCRM are open source tools that do the same job, so you can run your own.
What are the best Salesforce alternatives?
The closest alternatives on Recaply are Odoo, Twenty and EspoCRM.
Where can I try Salesforce?
On its official website, salesforce.com.
How do Agentforce Flex Credits work?
Each action an Agentforce agent takes, such as updating a record or answering from a knowledge base, uses 20 Flex Credits, and a voice action uses 30. At $500 per 100,000 credits, a standard action costs about $0.10. Unused credits do not roll over to the next term.
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