What is HubSpot?
Marketing, sales and service on one CRM with AI built in.
Who is HubSpot best for?
HubSpot is best for small and mid-sized businesses that want one CRM to run marketing, sales and customer service.
Small teams starting a CRM
The free plan covers 2 users and 1,000 contacts with no time limit, so a team can track contacts, deals and email before paying anything.
Marketing, sales and service in one place
The Customer Platform bundle puts every Hub on the same CRM records, so each team works from one contact history instead of syncing separate tools.
Support teams with repeat questions
The customer agent answers common questions around the clock from contact and contract history, and hands harder cases to a person.
Teams adding AI agents to their CRM
Agent Hub comes with every paid plan, with ready-made prospecting, content and data agents plus a builder for custom ones, paid for with monthly credits.
How much does HubSpot cost?
HubSpot is free for up to 2 users, and its Customer Platform bundle costs from $20 per seat a month for Starter, $1,450 a month for Professional with 6 seats, or from $4,700 a month for Enterprise with 8 seats.
- 1,000 contacts, no time limit, no card needed
- Basic marketing, sales, service, content and data tools
- 2,000 marketing emails a month, with HubSpot branding
- Starter editions of Marketing, Sales, Service, Content and Data Hub
- 500 HubSpot Credits a month for AI agents and features
- 1,000 marketing contacts
- Professional editions of every Hub, Revenue Hub included
- 5,000 HubSpot Credits a month
- 2,000 marketing contacts; extra core seats from $50 a month
- Enterprise editions of every Hub
- 10,000 HubSpot Credits a month
- 10,000 marketing contacts; extra core seats from $75 a month
Paying Professional annually brings it to $1,300 a month, with extra core seats from $45 a month; paying it monthly still means a yearly commitment. Enterprise is sold through HubSpot's sales team. Each Hub and Smart CRM is also sold on its own. Unused HubSpot Credits expire each month, and extra credits cost $0.01 each, bought in packs or pay-as-you-go. Eligible startups and nonprofits get discounts through HubSpot for Startups and HubSpot for Nonprofits. Prices are in US dollars. Full pricing on hubspot.com. We checked these prices on .
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What are the best HubSpot alternatives?
Three tools on Recaply do HubSpot's job. All three are open source, so you can run them on your own server.
OdooOpen SourceChoose it when you want the CRM tied to invoicing, inventory and projects in one system, with a free one-app plan
TwentyOpen SourceChoose it when you want your CRM data on your own server and a data model you can change field by field
MauticOpen SourceChoose it when you want campaign journeys, landing pages and lead scoring on your own server, without per-seat and tier prices
Articles about HubSpot
One of our articles names HubSpot the best for a job.
Questions about HubSpot
What is HubSpot?
Marketing, sales and service on one CRM with AI built in.
Who is HubSpot for?
HubSpot is best for small and mid-sized businesses that want one CRM to run marketing, sales and customer service.
Is HubSpot free?
Yes. HubSpot's free tools have no time limit and need no credit card, covering up to 2 users and 1,000 contacts with basic marketing, sales, service and content features. Paid Customer Platform plans start at $20 per seat a month for Starter.
Do HubSpot's AI agents cost extra?
Agent Hub comes with every paid HubSpot plan, but many agents and AI features use HubSpot Credits. Starter includes 500 credits a month, Professional 5,000 and Enterprise 10,000. Unused credits expire monthly, and more cost $0.01 each in packs or pay-as-you-go.
Is there an open source alternative to HubSpot?
Yes. Odoo, Twenty, Mautic and Krayin CRM and 3 more are open source tools that do the same job, so you can run your own.
What are the best HubSpot alternatives?
The closest alternatives on Recaply are Odoo, Twenty and Mautic.
Where can I try HubSpot?
On its official website, hubspot.com.
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