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TrueLoyal

Loyalty programmes with personalised rewards.

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Marketing & SocialPaidWe checked the prices on trueloyal.com on 28 Sep 2026.

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What is TrueLoyal?

Loyalty programmes with personalised rewards.

Who is TrueLoyal best for?

TrueLoyal is best for mid-market brands selling online and in shops that want one loyalty program for rewards and referrals.

  • Consumer goods sold in shops

    Receipt scanning ties purchases made through retailers and distributors to known customers, so the brand can reward them and learn who buys.

  • DTC and ecommerce brands

    Points, VIP tiers, referrals and reviews aim at repeat purchases, and it connects with Shopify, Klaviyo, Salesforce and Magento among 150+ integrations.

  • Engagement between purchases

    Missions, streaks and challenges reward actions such as referrals, reviews and social posts, not only purchases.

  • Spotting customers about to leave

    AI churn prediction flags members who show signs of drifting away so a retention campaign can go out before they do.

How much does TrueLoyal cost?

TrueLoyal does not publish prices: it gives each brand a custom quote after a demo, and the maker states no free plan or trial.

TrueLoyal has no plan tiers: pricing is set for each brand by program goals, scale and integrations, and the quote comes after a demo. Strategy, managed services and program operations can be added on top of the software, and most programs go live in 4 to 8 weeks. Plans and current prices are on trueloyal.com.

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Questions about TrueLoyal

What is TrueLoyal?

Loyalty programmes with personalised rewards.

Who is TrueLoyal for?

TrueLoyal is best for mid-market brands selling online and in shops that want one loyalty program for rewards and referrals.

Is TrueLoyal free?

No. TrueLoyal is a paid tool.

Where can I try TrueLoyal?

On its official website, trueloyal.com.

Is TrueLoyal the same as Zinrelo?

Yes. Zinrelo, a long-running loyalty rewards company, combined with TINT and Vesta, and the three were rebranded as TrueLoyal. Zinrelo's website now redirects to TrueLoyal, and its points, tiers and rewards engine is part of the TrueLoyal platform.