What is Strella?
Customer interviews moderated by AI in real time.
Who is Strella best for?
Strella is best for product, UX and consumer insights teams that need dozens of customer interviews run in hours.
Product and UX researchers
Its AI moderator runs concept, usability and mobile tests and asks follow-up questions based on each answer.
Consumer insights teams
It can recruit from a panel of up to 8 million people worldwide and interview them in more than 46 languages.
Teams without a research lead
AI drafts the discussion guide so anyone can launch a study, and a full-service option lets Strella's own researchers run the project.
Sharing findings with stakeholders
You can ask questions of your interviews in a chat and get an instant video highlight reel to share.
How much does Strella cost?
Strella does not publish prices: it sells usage-based plans with no per-seat charges through a 30-minute demo, and the maker states no free plan or trial.
Strella has no pricing page; its comparison pages describe usage-based pricing where you pay for the research you run, with no large minimums and no per-seat charges. The demo request offers a self-serve option or a full-service one run by Strella's research team, and the free 'Try an interview' page is a sample interview taken as a participant, not a trial. Plans and current prices are on strella.io.
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What are the best Strella alternatives?
Three tools on Recaply do Strella's job.
Questions about Strella
What is Strella?
Customer interviews moderated by AI in real time.
Who is Strella for?
Strella is best for product, UX and consumer insights teams that need dozens of customer interviews run in hours.
Is Strella free?
No. Strella is a paid tool.
What are the best Strella alternatives?
The closest alternatives on Recaply are UserCue, TheySaid and User Evaluation.
Where can I try Strella?
On its official website, strella.io.
Can Strella recruit interview participants?
Yes. Strella can interview your own customers or recruit from its panel of up to 8 million participants worldwide, filtered by your criteria. It runs interviews in more than 46 languages, and people can take them in any time zone.







