What is RealEye?
Remote eye-tracking studies through any webcam.
Who is RealEye best for?
RealEye is best for UX researchers and marketers who want eye-tracking data from people at home using a webcam.
Ad, image and video tests
Heatmaps, gaze replays and areas of interest show where viewers look on an ad, a pack shot or a video.
Website UX studies
Studies can run on live websites and mobile mockups, recording gaze alongside clicks, mouse movement and scrolling.
Remote participants
People join through a single link on their own laptop or phone with nothing to install, and RealEye can supply panelists.
Students and university labs
Discounted education licenses cover solo student projects, lab studies and classroom use, as long as the work is non-commercial.
How much does RealEye cost?
RealEye prices commercial licenses on request after a 7-day free trial, while its education licenses for non-commercial research cost $49 a month for students and $600 a month for universities.
- 20 own participants a month, studies up to 60 seconds
- Eye tracking, facial coding and survey modules
- Online analytics dashboard
- 300 own participants a month, studies up to 10 minutes
- Smartphone tests, survey tool links and data export
- 3 team collaborators and 1 hour of training
- More than 300 own participants a month, studies up to 60 minutes
- API access for data export (beta) and white-label
- Custom license period for classrooms or larger projects
These are RealEye's education licenses, for non-commercial research only. Billed yearly, Student is $490 a year ($40.83 a month) and University $6,000 a year ($500 a month), which RealEye describes as 2 months free. Commercial licenses have no public prices: the main pricing page asks you to contact sales, who also handle volume and academic discounts. Every account starts with a 7-day free trial, and RealEye does not give refunds. Full pricing on realeye.io. We checked these prices on .
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What are the best RealEye alternatives?
One tool on Recaply does RealEye's job.
Questions about RealEye
What is RealEye?
Remote eye-tracking studies through any webcam.
Who is RealEye for?
RealEye is best for UX researchers and marketers who want eye-tracking data from people at home using a webcam.
Is RealEye free?
You can try RealEye free before paying; paid plans start at $49 per month, non-commercial use.
How much does RealEye cost?
RealEye's paid plans are Student at $49 per month, non-commercial use and University at $600 per month, non-commercial use.
What are the best RealEye alternatives?
The closest alternatives on Recaply are Adsata.
Where can I try RealEye?
On its official website, realeye.io.
How accurate is RealEye's webcam eye tracking?
RealEye says its webcam eye tracking is accurate to about 110 pixels, roughly the size of a single button, and estimates gaze up to 60 times a second. Recordings from panelists it supplies are checked for accuracy under 175 pixels and at least 20 Hz.
Does RealEye offer refunds?
No. RealEye does not refund licenses because of how its system works. Instead, every account gets a 7-day free trial, with no credit card needed, so you can run a study and check the results before paying.
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