What is Sojern?
Travel marketing that targets high-intent travellers.
Who is Sojern best for?
Sojern is best for hotels, attractions, airlines and destination marketers that want ads shown to people already planning a trip.
Independent and small hotels
The commission plan runs ads across search, metasearch, social, email and display with nothing to pay upfront, and takes 15% only of the stays it brings in.
Destination marketing organisations
Co-op programmes let a destination pool budgets with its hotels and attractions for shared campaigns aimed at visitor numbers.
Agencies that buy their own media
Traveler Audiences packages Sojern's travel intent data for any demand-side platform, with custom audience bundles and private marketplace deals.
Hotels that also want guest messaging
The guest tools add automated guest emails and post-stay follow-ups, an AI concierge that answers common questions at any hour, and review replies from one dashboard.
How much does Sojern cost?
Sojern has no fixed subscription: small hotels can pay a 15% commission only after a guest books and stays, while its managed campaigns, co-op programmes, audience data and guest tools are all priced on quote.
- No upfront cost; charged after the guest stays
- Sojern pays for and runs search, metasearch, social, email and display ads
- Aimed at small and mid-sized hotels
Every other Sojern product is priced on quote. Managed Campaign runs display, video, social, search and metasearch ads for a single CPM rate; other ad deals are charged by CPM or as a percentage of your total budget. Co-Op pools budgets across a destination's partners, and Traveler Audiences sells travel intent data for use in your own ad buying platform. The guest tools (Guest Marketing Suite, AI Concierge and Reputation Manager) are billed monthly by property count, rooms or usage; the Guest Marketing Suite adds a one-time setup fee, and some channel integrations pass on partner fees. Bundling guest tools with ad campaigns brings a discount. Full pricing on sojern.com. We checked these prices on .
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Questions about Sojern
What is Sojern?
Travel marketing that targets high-intent travellers.
Who is Sojern for?
Sojern is best for hotels, attractions, airlines and destination marketers that want ads shown to people already planning a trip.
Is Sojern free?
No, Sojern has no free plan, but its commission plan costs nothing upfront: you pay 15% of each booking it drives, and only once the guest has completed the stay. Its other ad products and guest tools are priced on quote.
How much does Sojern cost?
Sojern's paid plans are Commission at 15% of each booking.
Where can I try Sojern?
On its official website, sojern.com.
Does Sojern charge setup fees?
Not on the commission plan, which has no upfront cost. The Guest Marketing Suite carries a one-time setup fee for onboarding and integrations, and some channel integrations pass on partner costs such as availability, rates and inventory fees.
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