What is Fullpath?
Dealership data unified and marketing automated.
Who is Fullpath best for?
Fullpath is best for car dealerships that want their customer data in one place and their marketing run from it.
Dealership marketing teams
It turns the dealer's own data into email, SMS and search, social and display ad campaigns that stay in step with the cars on the lot.
Dealer groups
The Group CDP merges shoppers across rooftops, compares stores side by side and reports at group level.
After-hours lead follow-up
Its AI agents follow up, qualify and book leads around the clock while the sales team works on closing.
Dealers in carmaker programs
Parts of it are certified for dealer digital programs at GM, Honda, Nissan, Porsche, Subaru and other brands.
How much does Fullpath cost?
Fullpath does not publish prices: it is sold through a demo request, and the maker states no free plan or trial.
Fullpath has no pricing page and names no plans; every button on the site books a demo, including the enterprise version for dealer groups. Some carmaker co-op programs, such as Subaru's and GM's, list its products as eligible for their dealer funds. Plans and current prices are on fullpath.com.
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Questions about Fullpath
What is Fullpath?
Dealership data unified and marketing automated.
Who is Fullpath for?
Fullpath is best for car dealerships that want their customer data in one place and their marketing run from it.
Is Fullpath free?
No. Fullpath is a paid tool.
Where can I try Fullpath?
On its official website, fullpath.com.
Can dealers use carmaker co-op funds for Fullpath?
In some programs, yes. Fullpath says its digital advertising is eligible for Subaru co-op funds, it is an approved turnkey provider for GM In-Market Retail Funds, and its Stellantis-certified products qualify for the Dealer Accelerate Program. Honda, Nissan, Porsche and others certify parts of it for their dealer digital programs.
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