What is Playbook?
Visual file library where creatives and brands store, tag, review and share images and video.
Who is Playbook best for?
Playbook is best for design studios and brand teams that store and share large image and video libraries.
Freelancers and small studios
Pro gives 2TB, unlimited guests and branded share pages for client delivery.
Searching big visual libraries
Team's AI search finds images and video scenes by what is in them, not by file name.
Client reviews and approvals
Frame-accurate comments, internal-only notes and version history keep feedback in one place.
AI assistants that sort files
The MCP server lets Claude or ChatGPT sort uploads into boards and fill metadata from a sheet.
How much does Playbook cost?
Playbook's Free plan holds 100GB or 300 assets; Pro costs $18 and Team $25 per member a month billed monthly, or $10 and $20 billed yearly.
- 100GB or up to 300 assets
- 1 member, 3 guests, 1 publish page
- Integrations, MCP, 1,000 API calls a month
- 2TB plus 1TB per added member, up to 10TB
- Unlimited assets, guests and publish pages
- Shared link controls, CDN links, 20,000 API calls
- 3TB plus 2TB per added member, up to 10TB
- AI search and tagging for images and video
- Video scene insights and auto-transcription
- 15TB included, custom storage or your own
- Unlimited members, SAML SSO
- 5M API calls a month, guided migration
Paying yearly brings Pro to $10 and Team to $20 per member a month ($120 and $240 a year). Above the included storage, Pro and Team add 1TB for $25 a month, up to 10TB. Paid plans include mini-apps for background removal, image to SVG, upscaling and AI image generation. Full pricing on playbook.com. We checked these prices on .
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How do I connect Playbook to my AI agent?
Playbook MCP is Playbook's official MCP server. Add it to your agent once, then ask it to organise and find media in your Playbook boards.
Your agent can find, label and add images and other media in your Playbook account, signing in through the browser with no token to copy.
$ claude mcp add --transport http playbook https://mcp.playbook.com/mcp
Claude Code connects to Playbook over the web.
Run /mcp and sign in to Playbook in the browser.
Then ask your agent
- Runs
- On the web
- Sign-in
- OAuth
- Checked
- Answered 13 Nov
- Guide
- dev.playbook.com
What are the best Playbook alternatives?
One tool on Recaply does Playbook's job.
Questions about Playbook
What is Playbook Intelligence?
Playbook Intelligence is the AI layer on the Team plan: search by what is in an image, AI tagging for images and video, video segment search and auto-transcription. Free and Pro get basic or limited conversational search.
Who is Playbook for?
Playbook is best for design studios and brand teams that store and share large image and video libraries.
Is Playbook free?
Yes. Playbook has a free plan: 100GB or up to 300 assets.
How much does Playbook cost?
Playbook's paid plans are Pro at $18 per member per month and Team at $25 per member per month.
Does Playbook have an MCP server?
Yes. Playbook MCP is Playbook's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can organise and find media in your Playbook boards. Playbook runs it on the web and you sign in with your Playbook account.
What are the best Playbook alternatives?
The closest alternatives on Recaply are Eagle.
Where can I try Playbook?
On its official website, playbook.com.
Does Playbook work with Claude and ChatGPT?
Yes. Playbook runs an MCP server at one URL for Claude, ChatGPT, Cursor, Claude Code and Codex, so an assistant can find, tag, sort and share assets. Integrations and MCP are on every plan, the free one included.
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