What is Matomo?
Full web analytics suite with goals, ecommerce, segments and real-time reports, hosted or on-premise.
Who is Matomo best for?
Matomo is best for marketing teams that want Google Analytics-depth reports on servers they control.
Leaving Google Analytics
Goals, ecommerce, campaigns and segments cover the same ground, and Matomo Cloud can import your Google Analytics history.
Data that must stay in-house
On-Premise runs on your own servers, so visitor data never passes through a third party.
Many sites and intranets
One install tracks unlimited websites and users, including internal sites that never face the public internet.
How much does Matomo cost?
Matomo On-Premise is free to self-host under the GPL, Matomo Cloud starts at $26 a month for 50,000 hits, and premium plugin bundles for self-hosters start at €275 a month.
- Unlimited users and hits
- All base features plus community plugins
- Forum support
- 30 websites and 30 team members
- All Matomo features, including heatmaps and funnels
- 24 months of raw data, reports kept forever
- Premium plugin bundle for up to 4 users
- Up to 5M hits a month on your servers
- Funnels, heatmaps, session recording, form analytics
Cloud prices rise with traffic, for example $42 a month for 100,000 hits; in euros the first two tiers are €22 and €38. Yearly Cloud billing costs ten months of the monthly price. On-Premise Business is €1,450 and Enterprise €3,400 a month, and VIP is custom. Matomo Cloud has a 21-day free trial with no card. Full pricing on matomo.org. We checked these prices on .
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Is Matomo open source?
Yes. Matomo's code is public under the GPL 3.0 or later licence, so you can run it on your own server.
On GitHub
22,028stars
+80 (+0.4%) in the last 30 days
- Last commit
- 13 Nov
- Repository age
- 15 years
- Latest release
- 22 Oct
- Licence
- GPL 3.0 or later
- Self-hosted
- Yes
- Repository
- matomo-org/matomo
What are the best Matomo alternatives?
Matomo is an open source alternative to Clicky, Google Analytics, Usermaven and Simple Analytics. PostHog and Plausible Analytics do the same job and are open source too.
ClickyFreePrivacy-friendly real-time web analytics for site owners, with heatmaps, bot blocking and uptime alerts.
Google AnalyticsFreeFree tracking of website and app visitors, traffic sources and conversions, tied into Google Ads.
UsermavenPaidAttribution and analytics for every customer touchpoint.
Simple AnalyticsFreePrivacy-first web analytics with no cookies.
PostHogOpen SourceProduct analytics suite with session replay, feature flags, experiments, surveys and error tracking.
Plausible AnalyticsOpen SourceCookie-free web analytics with a one-page dashboard and goals, as an EU cloud or self-hosted.
Questions about Matomo
What is Matomo?
Full web analytics suite with goals, ecommerce, segments and real-time reports, hosted or on-premise.
Who is Matomo for?
Matomo is best for marketing teams that want Google Analytics-depth reports on servers they control.
Is Matomo free?
Yes. Matomo On-Premise is free to download and self-host under the GPL, with unlimited users and hits. You pay for the servers, and premium plugins such as heatmaps and funnels cost extra; Matomo Cloud starts at $26 a month.
How much does Matomo cost?
Matomo's paid plans are Cloud Business at $26 per month for 50,000 hits and On-Premise Team at €275 per month.
Is Matomo open source?
Yes. Matomo's code is public under the GPL 3.0 or later licence, so you can run it on your own server.
What are the best Matomo alternatives?
The closest alternatives on Recaply are Clicky, Google Analytics, Usermaven, Simple Analytics, PostHog and Plausible Analytics.
Where can I try Matomo?
On its official website, matomo.org.
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