What is Gupshup?
Autonomous agents for sales and support at scale.
Who is Gupshup best for?
Gupshup is best for businesses that want AI agents to handle routine WhatsApp and SMS customer chats.
Selling inside WhatsApp
AI agents answer product questions and guide shoppers through a purchase without leaving the chat.
Busy support teams
Agents handle routine questions around the clock and pass harder cases to people, who get suggested replies and chat summaries.
Campaigns on messaging apps
Drip campaigns fire on reads, clicks or events from your other systems across WhatsApp, Instagram, SMS and RCS.
Developers adding WhatsApp to an app
The self-serve API is pay as you go per message, with a sandbox number for testing before you go live.
How much does Gupshup cost?
Gupshup's self-serve WhatsApp API costs $0.001 per message in Gupshup fees, plus WhatsApp's own per-message fees passed on at cost, while its AI agents and enterprise features are priced on request.
- Same Gupshup fee for template and session messages
- Media above 64 KB carries no extra Gupshup fee
- Voice calls cost $0.0001 a second in Gupshup fees
WhatsApp's fees depend on the recipient's country. For US numbers they are $0.025 per marketing message, $0.0034 per utility or authentication message and $0.0121 a minute for business-initiated calls, while service replies and incoming calls carry no WhatsApp fee. Gupshup adds $0.0015 to each US marketing message not sent through MM Lite. There is no free tier: even sandbox test messages are paid from your wallet. AI agents and enterprise features are priced on request. Full pricing on gupshup.ai. We checked these prices on .
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What are the best Gupshup alternatives?
Three tools on Recaply do Gupshup's job.
Questions about Gupshup
What is Gupshup?
Autonomous agents for sales and support at scale.
Who is Gupshup for?
Gupshup is best for businesses that want AI agents to handle routine WhatsApp and SMS customer chats.
Is Gupshup free?
No. Gupshup has no free plan: its self-serve WhatsApp API charges $0.001 per message on top of WhatsApp's own fees, and even test messages sent from its sandbox are paid from your wallet balance. Its AI agent platform is sold through a demo and quote.
How much does Gupshup cost?
Gupshup's paid plans are Self Serve at $0.001 per message, plus WhatsApp's fee.
What are the best Gupshup alternatives?
The closest alternatives on Recaply are Engati, YourGPT and Yalo.
Where can I try Gupshup?
On its official website, gupshup.ai.
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