What is Umami?
Cookie-free traffic, event, funnel and retention reports for websites and products.
Who is Umami best for?
Umami is best for site owners and product teams who want cookie-free traffic reports without a consent banner.
Sites that skip the cookie banner
Umami sets no cookies and collects no personal data, so most sites can run it without a consent pop-up.
Product analytics on one dashboard
Funnels, goals, journeys, retention and revenue reports sit beside page views, referrers and UTM campaigns.
Asking an AI about traffic
Umami's official MCP server lets Claude, ChatGPT or Cursor query traffic, events, funnels and goals with read-only tools.
Keeping the data
Self-hosting keeps every event in your own PostgreSQL database, and Umami says Cloud data is never sold or shared.
How much does Umami cost?
Umami is free to self-host under the MIT licence; Umami Cloud has a free Hobby plan for 100K events a month, and Pro costs $20 a month for 1 million events.
- MIT licence, the full open source app
- Docker image or a build from source
- You run the database and upgrades
- 100K events a month
- 1 website, 6 months of data
- Community support
- 1 million events, then $0.00003 each
- Up to 20 websites and 10 team members
- 2 years of data, API and MCP access
- 10 million events, then $0.00002 each
- Session replays, heatmaps, white-labeling
- Unlimited websites, 5 years of data
Pro and Business have a 14-day free trial. Business includes 5,000 session replays a month, then $0.005 each. Enterprise adds SAML SSO, an uptime SLA, custom data retention and invoice billing at a custom price. Full pricing on umami.is. We checked these prices on .
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Is Umami open source?
Yes. Umami's code is public under the MIT licence, so you can run it on your own server.
On GitHub
40,100stars
+771 (+2.0%) in the last 30 days
- Last commit
- 12 Nov
- Repository age
- 6 years
- Latest release
- 12 Nov
- Licence
- MIT
- Self-hosted
- Yes
- Repository
- umami-software/umami
What are the best Umami alternatives?
Umami is an open source alternative to Seline and Simple Analytics. PostHog, Plausible Analytics, Betterlytics and Litlyx do the same job and are open source too.
SelineFreemiumCookie-free website and product analytics with user profiles and revenue tracking for small teams.
Simple AnalyticsFreePrivacy-first web analytics with no cookies.
PostHogOpen SourceProduct analytics suite with session replay, feature flags, experiments, surveys and error tracking.
Plausible AnalyticsOpen SourceCookie-free web analytics with a one-page dashboard and goals, as an EU cloud or self-hosted.
BetterlyticsOpen SourceCookie-free web analytics with session replay, error tracking and uptime checks in one dashboard.
LitlyxOpen SourceCookie-free traffic, funnel and event reports, with an AI assistant you can ask about the numbers.
Questions about Umami
What is Umami?
Cookie-free traffic, event, funnel and retention reports for websites and products.
Who is Umami for?
Umami is best for site owners and product teams who want cookie-free traffic reports without a consent banner.
Is Umami free?
Yes. Umami has a free Self-hosted plan: MIT licence, the full open source app.
How much does Umami cost?
Umami's paid plans are Pro at $20 per month and Business at $200 per month.
Is Umami open source?
Yes. Umami's code is public under the MIT licence, so you can run it on your own server.
What are the best Umami alternatives?
The closest alternatives on Recaply are Seline, Simple Analytics, PostHog, Plausible Analytics, Betterlytics and Litlyx.
Where can I try Umami?
On its official website, umami.is.
Does Umami use cookies?
No. Umami tracks visits without cookies and stores nothing that identifies a person, so most sites can use it without a cookie consent banner. Self-hosting also keeps the data on your own server.
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