What is TrueROAS?
Ad performance tracked accurately for ecommerce.
Who is TrueROAS best for?
TrueROAS is best for Shopify and WooCommerce stores that want each Meta or Google ad sale matched to a real order.
Small Shopify stores
Stores making under $10k a month use the Basic plan at no charge, though a card is needed to sign up.
Stores feeding ad algorithms
It sends verified sales back to Meta and Google through server-side conversions, so their bidding learns from real orders rather than pixel guesses.
Ad agencies with several clients
The partner program puts every client store in one dashboard, from $50 per store a month with a minimum of 5 stores.
Brands spending across many ad networks
One dashboard covers Meta, Google, TikTok, Snapchat, Pinterest and Microsoft Ads, down to the ad and creative behind each sale.
How much does TrueROAS cost?
TrueROAS is free for stores making under $10k a month, its Pro plan costs $39 a month at that size, and above $10k every plan is priced by revenue band, starting at $99 a month for Basic.
- Attribution dashboard, standard reports and a weekly AI report
- Ads Manager, Creative Lab, AI chat and post-purchase surveys
- Card needed at sign-up; CAPI is a $49 a month add-on
- Everything in Basic plus full CAPI coverage
- Lifetime value, product and customer journey reports
- MCP integration and a 14-day free trial
- For stores over $10k monthly revenue
- Custom attribution model and a monthly account review
- Monthly call with a founder or strategist
Above $10k in monthly revenue, prices follow revenue bands (Basic, Pro and Premium a month): $10k to $40k costs $99, $199 and $499; $40k to $100k, $149, $299 and $799; $100k to $300k, $249, $499 and $1,299; $300k to $500k, $399 and $799; $500k to $1M, $499 and $999; over $1M, $679 and $1,349. Premium is priced on request from $300k. Yearly billing takes about 25% off (Pro under $10k is $349 a year) and quarterly billing 15 to 17%. On monthly billing, paid plans start with a 14-day free trial. Agencies pay from $50 per client store a month, with at least 5 stores. True Horizon, which adds marketing mix modelling and post-purchase surveys to the pixel, starts at $449 a month. Full pricing on trueroas.com. We checked these prices on .
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What are the best TrueROAS alternatives?
One tool on Recaply does TrueROAS's job.
Questions about TrueROAS
What is TrueROAS?
Ad performance tracked accurately for ecommerce.
Who is TrueROAS for?
TrueROAS is best for Shopify and WooCommerce stores that want each Meta or Google ad sale matched to a real order.
Is TrueROAS free?
Yes, for small stores. TrueROAS's Basic plan costs nothing while a store makes under $10k a month, though you add a card when you sign up. Once monthly revenue passes $10k, Basic starts at $99 a month and the price rises with revenue.
How much does TrueROAS cost?
TrueROAS's paid plans are Pro at $39 per month under $10k monthly revenue and Premium at From $499 per month.
What are the best TrueROAS alternatives?
The closest alternatives on Recaply are Humblytics.
Where can I try TrueROAS?
On its official website, trueroas.com.
Does TrueROAS work outside Shopify?
Yes. TrueROAS installs as an app on Shopify and WooCommerce. For other platforms, such as GoHighLevel, BigCommerce or a custom-built store, its team sets up a custom integration with you, which it says takes up to 7 days.
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