What is Foreplay?
Save, search and track competitor ads, then turn them into creative briefs and performance reports.
Who is Foreplay best for?
Foreplay is best for performance marketers and ad agencies who study competitor ads to brief new creative.
Building a swipe file
A Chrome extension saves ads from the Meta, TikTok and LinkedIn ad libraries into shareable boards, and the mobile app saves from Instagram and TikTok.
Watching competitors
Spyder scrapes competitors' ad libraries around the clock and logs each new ad they launch.
Creative strategists
Briefs turns saved ads into storyboards and scripts that editors and clients can open from a link.
Reporting on your own ads
Lens connects Meta and TikTok ad accounts and shows which creative themes win, in reports you can share.
How much does Foreplay cost?
Foreplay has no free plan, only a 7-day free trial; billed monthly, Basic costs $59, Workflow $175 and Agency $459 a month, with lower rates paid yearly.
- 1 user, $20 per extra user
- Swipe File, Discovery and Briefs
- Search over 200 million saved ads
- 5 users included
- Spyder tracks 10+ competitor brands
- Lens creative analytics for 1 brand
- 10 users included
- Spyder tracks 50+ competitor brands
- Lens creative analytics for 10 brands
Paying yearly lowers the plans to $49, $149 and $389 a month and makes Spyder competitor tracking unlimited. Every plan starts with a 7-day free trial. Extra users cost $20 each and extra Lens brands $50 each, with no fee tied to ad spend. Enterprise is priced through a demo. Full pricing on foreplay.co. We checked these prices on .
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How do I connect Foreplay to my AI agent?
Foreplay MCP is Foreplay's official MCP server. Add it to your agent once, then ask it to research competitor ads and creative trends in Foreplay.
Connects your agent to Foreplay's ad library and your saved boards, so you can study what competitors run and turn that research into briefs for your own creative.
Foreplay gives each account its own server address. Open the setup guide, copy your address, then add it to Claude Code like any other server.
Use the address from Foreplay's setup guide.
Foreplay's setup guide covers the sign-in.
Then ask your agent
- Runs
- On the web
- Sign-in
- See guide
- Maker
- Foreplay
- Guide
- foreplay.co
What are the best Foreplay alternatives?
Two tools on Recaply do Foreplay's job.
Questions about Foreplay
What is Foreplay's Discovery library?
Discovery is a searchable library of more than 200 million ads saved by Foreplay users, with filters and sorting by how long an ad has run. It comes with every plan, Basic included.
Who is Foreplay for?
Foreplay is best for performance marketers and ad agencies who study competitor ads to brief new creative.
Is Foreplay free?
You can try Foreplay free before paying; paid plans start at $59 per month.
How much does Foreplay cost?
Foreplay's paid plans are Basic at $59 per month, Workflow at $175 per month and Agency at $459 per month.
Does Foreplay have an MCP server?
Yes. Foreplay MCP is Foreplay's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can research competitor ads and creative trends in Foreplay. Foreplay runs it on the web.
What are the best Foreplay alternatives?
The closest alternatives on Recaply are Spytrend and AdScan.ai.
Where can I try Foreplay?
On its official website, foreplay.co.
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