What is Shopify Magic?
Shopify's built-in AI for store copy, media and support.
Who is Shopify Magic best for?
Shopify Magic is best for Shopify merchants who want AI help with product copy and customer replies in their admin.
Writing product and store copy
It drafts product descriptions, blog posts, pages and email subject lines from the details you give it, right where you edit them.
Product photos without a designer
The media editor removes image backgrounds and makes logos and hero banners without separate design software.
Store owners who ask rather than click
Sidekick answers plain-language requests about your own store data, from weekly sales summaries to discount codes and low-stock checks.
Faster support replies
In Shopify Inbox it suggests replies and instant answers, so common customer questions take less typing.
How much does Shopify Magic cost?
Shopify Magic costs nothing extra: its AI features, including the Sidekick assistant, come with every Shopify plan, and plans start at $39 a month for Basic in the US.
- Sidekick AI assistant with millions of tokens
- Sell online, in person and in AI chats
- Card rates from 2.9% + 30¢
- Everything in Basic
- Up to 5 staff accounts
- Card rates from 2.7% + 30¢
- Everything in Grow
- Up to 15 staff accounts
- Live third-party shipping rates
- Everything in Advanced
- Unlimited staff accounts
- Fully customizable checkout
Shopify Magic has no price of its own: Shopify says its AI features are free on every plan, though some features and usage limits vary by plan. Billed yearly, Basic is $29, Grow $79 and Advanced $299 a month. New stores start with a 3-day free trial and no card. These are US prices; Shopify shows different prices in other countries. Full pricing on shopify.com. We checked these prices on .
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How do I connect Shopify to my AI agent?
Shopify Developer MCP is Shopify's official MCP server. Add it to your agent once, then ask it to look up Shopify docs and API schemas while building apps.
Gives your coding agent Shopify's developer docs and API schemas, so it can write and check code for apps, themes and storefront features against the current platform.
$ claude mcp add shopify -- npx -y @shopify/dev-mcp@latest
It runs on your computer, so Claude Code starts it when it needs it.
Shopify's setup guide covers the sign-in.
Then ask your agent
- Runs
- On your computer
- Sign-in
- See guide
- Maker
- Shopify
- Guide
- shopify.dev
Questions about Shopify Magic
What is Shopify Magic?
Shopify's built-in AI for store copy, media and support.
Who is Shopify Magic for?
Shopify Magic is best for Shopify merchants who want AI help with product copy and customer replies in their admin.
Is Shopify Magic free?
Shopify Magic costs nothing on top of your Shopify plan; Shopify says its AI features are free on every plan, though some vary by plan. You still need a Shopify store, which starts with a 3-day free trial and then costs from $39 a month for Basic in the US.
How much does Shopify Magic cost?
Shopify Magic's paid plans are Basic at $39 per month, Grow at $105 per month, Advanced at $399 per month and Plus at From $2,300 per month.
Does Shopify have an MCP server?
Yes. Shopify Developer MCP is Shopify's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can look up Shopify docs and API schemas while building apps. It runs on your computer.
Where can I try Shopify Magic?
On its official website, shopify.com.
Is Shopify Magic the same as Sidekick?
Sidekick is part of Shopify Magic. Shopify Magic is Shopify's name for the free AI features across its products, from copywriting to image edits and theme generation, and Sidekick is the chat assistant inside the admin. Shopify's old Magic page now redirects to the Sidekick page.
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