What is Roadway?
AI coworkers that monitor ad channels and act after approval.
Who is Roadway best for?
Roadway is best for performance marketing teams with large paid budgets who want AI agents to watch their ad accounts.
In-house growth teams
Agents review search terms, pacing and ad fatigue every day and queue their changes for your approval; auto-approve is opt-in.
Advertisers on many channels
One system covers Google, Meta, LinkedIn, Reddit, X, Bing and ChatGPT ads with shared goals and budget caps.
Teams that judge ads on real CAC
Measurement ties spend to revenue from your CRM, analytics or data warehouse instead of the conversions each ad platform reports.
Teams short on setup time
A Roadway growth engineer connects your data and builds the first agents, then a growth advisor checks in monthly.
How much does Roadway cost?
Roadway is sold on annual contracts billed monthly: Starter costs $2,500 a month, Growth $6,000 a month and Scale $13,500 a month, with more ad platforms, tasks and data sources at each step.
- 1 managed ad platform included, up to 2
- 25 tasks a month, then $7 per task
- Measurement from ad platform data
- 2 managed ad platforms included, up to 3
- 200 tasks a month, then $5 per task
- Adds Google Analytics, Segment, PostHog, Stripe, Salesforce and HubSpot data
- 4 managed ad platforms included, no upper limit
- 500 tasks a month, then $3 per task
- Adds warehouse data from Snowflake, BigQuery, Databricks, ClickHouse and Redshift
Every plan is an annual contract billed monthly, and each extra managed ad platform costs $2,250 a month. Managed platforms are Google Ads, Meta Ads, LinkedIn Ads, Reddit, X, Bing and ChatGPT ads. A task is one scheduled workflow run, one approved set of changes within a 30-minute session, or one tool call to or from an outside agent or MCP server. Enterprise is priced through sales. Full pricing on roadwayai.com. We checked these prices on .
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What are the best Roadway alternatives?
Two tools on Recaply do Roadway's job.
Questions about Roadway
What is Roadway?
AI coworkers that monitor ad channels and act after approval.
Who is Roadway for?
Roadway is best for performance marketing teams with large paid budgets who want AI agents to watch their ad accounts.
Is Roadway free?
No. Roadway lists no free plan or trial. Plans start at $2,500 a month for Starter on an annual contract, and a growth engineer from Roadway connects your data and sets up the first agents with you.
How much does Roadway cost?
Roadway's paid plans are Starter at $2,500 per month, annual contract, Growth at $6,000 per month, annual contract and Scale at $13,500 per month, annual contract.
What are the best Roadway alternatives?
The closest alternatives on Recaply are AskMyAds and Adzooma.
Where can I try Roadway?
On its official website, roadwayai.com.
What counts as a task in Roadway?
Roadway counts one task for each scheduled workflow run, each approved set of changes made within a 30-minute session, and each tool call to or from an outside agent or MCP server. Starter includes 25 tasks a month, Growth 200 and Scale 500.
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