What is Adsata?
Webcam eye-tracking studies for UX and conversion decisions.
Who is Adsata best for?
Adsata is best for UX researchers and marketers who want eye-tracking heatmaps without eye-tracking hardware.
UX and conversion checks
Participants look at your page or shop design through their own webcam, and heatmaps show what draws attention and what gets skipped.
Comparing ads and designs
Fixation metrics show where people look, for how long and in what order, so you can compare layouts or ad variants before launch.
Remote studies without a lab
You share a study link and people take part from anywhere, whenever suits them, with no eye-tracking hardware to buy or set up.
University research
An Educational plan cuts the Explore price to €50 a month, and gaze tracking runs inside the participant's browser for GDPR compliance.
How much does Adsata cost?
Adsata's Free plan lets you try webcam eye tracking with 10 sessions on 6 preset images, and its paid plans cost €160 a month for Explore or €800 a month for Research.
- 10 eye-tracking sessions
- 6 preset images only, no uploads of your own
- No credit card needed
- Unlimited studies, 50 eye-tracking sessions
- 5 images per study, sessions up to 5 minutes
- Insights dashboard and raw data export
- Unlimited studies, 200 eye-tracking sessions
- Unlimited images per study, sessions up to 10 minutes
- Raw data export and 1 hour of live training
The Educational plan gives the Explore features for €50 a month; request it by email from a school or university address. Enterprise and self-hosted setups are priced on request. Prices are in euros, and the page shows no yearly option. Full pricing on adsata.com. We checked these prices on .
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What are the best Adsata alternatives?
One tool on Recaply does Adsata's job.
Questions about Adsata
What is Adsata?
Webcam eye-tracking studies for UX and conversion decisions.
Who is Adsata for?
Adsata is best for UX researchers and marketers who want eye-tracking heatmaps without eye-tracking hardware.
Is Adsata free?
Yes. Adsata has a free plan: 10 eye-tracking sessions.
How much does Adsata cost?
Adsata's paid plans are Explore at €160 per month and Research at €800 per month.
What are the best Adsata alternatives?
The closest alternatives on Recaply are RealEye.
Where can I try Adsata?
On its official website, adsata.com.
How accurate is Adsata's webcam eye tracking?
Adsata states that 95% of its predicted gaze points fall within 110 to 150 pixels of where the participant is really looking, with a mean of 128 pixels. It compares that to the size of the letter G in Google's homepage logo.
Does Adsata upload webcam video of participants?
No. Adsata runs its eye-tracking model inside the participant's browser in real time, and no video, images or facial data leave their device. The company says this keeps studies fully GDPR compliant.
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