What is Metricool?
Plan and publish social posts, track analytics and rivals, and build client reports for agencies.
Who is Metricool best for?
Metricool is best for social media managers and agencies who schedule posts and report results for several brands.
Freelancers with a few clients
Starter covers 5 brands with unlimited posts, PDF and PowerPoint reports and full analytics history.
Agencies
Advanced adds client and team access, roles, post approvals and custom report templates for up to 50 brands.
Competitor tracking
Paid plans track up to 100 competitor profiles next to your own accounts, and the free plan tracks 5.
Social and ads in one place
Google, Facebook and TikTok ad campaigns sit in the same dashboard as organic posts, the inbox and link-in-bio pages.
How much does Metricool cost?
Metricool is free for 1 brand and 20 posts a month; Starter costs from $25 a month for 5 brands and Advanced from $67 a month for 15 brands, billed monthly.
- 1 brand, every network except LinkedIn and X
- 20 scheduled posts a month
- 30 days of analytics, 5 competitors
- 5 brands; $45 a month for 10
- Unlimited posts and analytics history
- LinkedIn, PDF and PowerPoint reports
- 15 brands; $107 for 25, $210 for 50
- Team and client access with post approvals
- API, Data Studio connector, full X analytics
Paying yearly saves up to 24%: Starter from $20 and Advanced from $53 a month. A Custom plan with white label and an account manager is priced on request. Posting to X needs the X add-on at $10 a month per connected account, and the Advanced Analytics add-on starts at $12 a month. Prices exclude VAT. Full pricing on metricool.com. We checked these prices on .
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How do I connect Metricool to my AI agent?
Metricool MCP is Metricool's official MCP server. Add it to your agent once, then ask it to plan social posts and pick the best times to publish.
Your agent can work with your Metricool account to schedule posts across your social profiles and see when your audience is most likely to engage.
$ claude mcp add --transport http metricool https://ai.metricool.com/mcp
Claude Code connects to Metricool over the web.
Run /mcp and sign in to Metricool in the browser.
Then ask your agent
- Runs
- On the web
- Sign-in
- OAuth
- Checked
- Answered 13 Nov
- Guide
- metricool.com
What are the best Metricool alternatives?
Three tools on Recaply do Metricool's job.
Questions about Metricool
What is Metricool?
Plan and publish social posts, track analytics and rivals, and build client reports for agencies.
Who is Metricool for?
Metricool is best for social media managers and agencies who schedule posts and report results for several brands.
Can I post to X and LinkedIn on Metricool's free plan?
No. The free plan connects every network except LinkedIn and X. LinkedIn comes with Starter, and X needs the X add-on at $10 a month per connected account on a paid plan.
How much does Metricool cost?
Metricool's paid plans are Starter at From $25 per month and Advanced at From $67 per month.
Does Metricool have an MCP server?
Yes. Metricool MCP is Metricool's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can plan social posts and pick the best times to publish. Metricool runs it on the web and you sign in with your Metricool account.
What are the best Metricool alternatives?
The closest alternatives on Recaply are SocialPilot, Hootsuite and Sprout Social.
Where can I try Metricool?
On its official website, metricool.com.
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