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Meta AI

Meta's assistant with Muse Spark, research, tasks, voice and image generation.

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Agents & ChatFreeWe checked the prices on meta.com on 28 Sep 2026.

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What is Meta AI?

Meta's assistant with Muse Spark, research, tasks, voice and image generation.

Who is Meta AI best for?

Meta AI is best for people on WhatsApp, Instagram or Facebook who want quick answers and images inside those apps.

  • Quick help inside chat apps

    It answers inside WhatsApp, Instagram, Messenger and Facebook, so there is no new app to install or account to create.

  • Seeing what people are saying

    Answers can cite public posts from Instagram, Facebook and Threads alongside web results.

  • Hands-free help

    Voice mode works in 13 languages, and live AI answers questions about what your camera or Meta glasses are looking at.

  • Casual image and video making

    Image generation and editing come free, and the Meta One plans add more image and video generation for heavy users.

How much does Meta AI cost?

Meta AI is free for everyday use, and Meta's Meta One Core ($7.99 a month) and Premium ($19.99 a month) plans add more image and video generation with Meta AI.

Meta One Core$7.99Per month
  • More image and video generation with Meta AI
  • Voice and sound effects, usable across profiles
  • Includes Instagram Plus, WhatsApp Plus and Facebook Plus
Meta One Premium$19.99Per month
  • Expanded AI usage with the most video creation
  • Everything in Core
  • Includes Instagram Plus, WhatsApp Plus and Facebook Plus

Meta AI itself is free for everyday use; Meta is testing usage limits on compute-heavy features, and the Meta One plans add more of that usage. You subscribe inside Meta's mobile apps, and prices and features vary by country, app and account; these are US prices. Single-app plans (WhatsApp Plus $2.99, Instagram Plus and Facebook Plus $3.99 a month) cover app features only. Creator and business bundles start at $14.99 a month and add Meta Business Agent replies. You can cancel at any time and keep the benefits until the billing period ends. Full pricing on meta.com. We checked these prices on .

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What are the best Meta AI alternatives?

Three tools on Recaply do Meta AI's job.

Questions about Meta AI

What is Meta AI?

Meta's assistant with Muse Spark, research, tasks, voice and image generation.

Who is Meta AI for?

Meta AI is best for people on WhatsApp, Instagram or Facebook who want quick answers and images inside those apps.

Is Meta AI free?

Yes. Meta AI is free for everyday use at meta.ai, in its apps and inside WhatsApp, Instagram, Messenger and Facebook. Meta is testing limits on compute-heavy features; if you hit them, Meta One Core at $7.99 or Premium at $19.99 a month adds more image and video generation.

How much does Meta AI cost?

Meta AI's paid plans are Meta One Core at $7.99 per month and Meta One Premium at $19.99 per month.

What are the best Meta AI alternatives?

The closest alternatives on Recaply are ChatGPT, Gemini and Grok.

Where can I try Meta AI?

On its official website, ai.meta.com.

Do I need a separate account to use Meta AI?

No. Meta AI works with the Meta account you already use for Facebook or Instagram, whether you open it at meta.ai, in the Meta AI app for iOS, Android and Mac, or inside WhatsApp, Instagram, Messenger and Facebook.