What is Luma AI?
Luma's creative app with agents and Ray video models.
Who is Luma AI best for?
Luma AI is best for creative teams and agencies that make video, image and ad variants in volume.
Creative and ad teams making variants
Luma Agents plan, generate and refine across video, image, audio and text while keeping one project's context, so a batch of variants stays on brand.
Directed video shots
Luma's own Ray3.2 model gives control over each frame and holds continuity across cuts, with HDR and EXR output for production work.
Many models on one bill
The same credits pay for Luma's models and for third-party ones such as Veo 3.1, Kling, Seedance, GPT Image and Nano Banana.
Teams that repeat a workflow
Luma Skills save a workflow to run again, and Team plans share credits and projects across members.
How much does Luma AI cost?
Luma AI's plans cost $30 a month for Plus, $90 for Pro and $300 for Ultra, or $25, $75 and $250 a month billed yearly; Luma says the app is free to try but lists no free plan.
- 10,000 credits, about 100 five-second Ray3.2 clips at 720p
- Luma and third-party image and video models
- Commercial use, guest collaborators can edit
- 40,000 credits
- 4 times the Luma Agents usage
- Everything in Plus
- 150,000 credits
- 15 times the Luma Agents usage
- Everything in Pro
Billed yearly, Plus is $300, Pro $900 and Ultra $3,000 a year ($25, $75 and $250 a month). Team and Enterprise plans are priced through sales and add shared credits, team management, usage analytics and SSO. Every generation uses credits: a 5-second Ray3.2 clip costs 20 credits as a draft, 100 at 720p and 400 at 1080p, and HDR doubles that. The pricing page lists no free plan. Full pricing on lumalabs.ai. We checked these prices on .
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What are the best Luma AI alternatives?
Three tools on Recaply do Luma AI's job.
Articles about Luma AI
One of our articles covers Luma AI, with every price checked on the makers' own pages.
Questions about Luma AI
What is Luma AI?
Luma's creative app with agents and Ray video models.
Who is Luma AI for?
Luma AI is best for creative teams and agencies that make video, image and ad variants in volume.
Is Luma AI free?
Luma says its app is free to try, but the pricing page lists no free plan and does not say what free use includes. Paid plans start at $30 a month for Plus with 10,000 credits, and Luma says paying adds higher limits and commercial rights.
How many credits does a Luma AI video cost?
It depends on the model and resolution. A 5-second Ray3.2 clip costs 20 credits as a draft, 100 at 720p and 400 at 1080p, and HDR doubles it. Third-party models are billed per second, such as Veo 3.1 at 280 credits a second with audio.
What are the best Luma AI alternatives?
The closest alternatives on Recaply are Runway, Pika and Kling AI.
Where can I try Luma AI?
On its official website, app.lumalabs.ai.
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