What is Luma Agents?
Luma's creative boards with image, video and audio agents.
Who is Luma Agents best for?
Luma Agents is best for creative teams and marketers who want one idea turned into many campaign-ready variations.
Campaign and ad production
The agent can take one idea or asset in many directions at once, running image, video and audio jobs in parallel.
People who would rather not pick models
The Luma Agent chooses among Luma's own Ray and Uni models and third-party ones such as Veo, Kling, Seedance and Nano Banana, or you pick them yourself.
Teams reviewing work together
Boards are shared by link or email with viewer or editor rights, and collaborators can mark them up with notes, arrows and drawings.
Work that has to land in other tools
Connectors send finished assets to Frame.io, Figma and Google Ads.
How much does Luma Agents cost?
Luma Agents runs on Luma's credit plans: Plus costs $30 a month for 10,000 credits, Pro $90 for 40,000 and Ultra $300 for 150,000, with lower rates when you pay yearly.
- 10,000 credits a month
- Luma and third-party image and video models
- Guest editors and commercial use
- 40,000 credits a month
- 4x Luma Agents usage
- Everything in Plus
- 150,000 credits a month
- 15x Luma Agents usage
- Everything in Pro
Billed yearly, Plus is $25 a month ($300 a year), Pro $75 ($900) and Ultra $250 ($3,000). Team and Enterprise plans, with shared credits, SSO and custom fine-tuning, are priced on request. Credit costs depend on the model: a 5-second Ray3.2 clip costs 20 credits in Draft and 400 at 1080p, so Plus covers about 25 such 1080p clips a month. Unused credits expire at the end of each billing cycle, and credits spent on failed generations are returned. Full pricing on lumalabs.ai. We checked these prices on .
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What are the best Luma Agents alternatives?
Two tools on Recaply do Luma Agents's job.
Questions about Luma Agents
What is Luma Agents?
Luma's creative boards with image, video and audio agents.
Who is Luma Agents for?
Luma Agents is best for creative teams and marketers who want one idea turned into many campaign-ready variations.
Is Luma Agents free?
No. Luma Agents has no free plan, though Luma's plans include free trial credits and its site lets you start free before paying. Plans start at $30 a month for 10,000 credits, or $25 a month when billed yearly.
How much does Luma Agents cost?
Luma Agents's paid plans are Plus at $30 per month, Pro at $90 per month and Ultra at $300 per month.
What are the best Luma Agents alternatives?
The closest alternatives on Recaply are Kaiber and Morph Studio.
Where can I try Luma Agents?
On its official website, lumalabs.ai.
Do unused Luma credits roll over?
No. Luma Agents credits reset each billing cycle, and unused ones expire rather than carrying over. If you run out mid-project, you can set an extra spending limit in your account settings, and Luma stops at that limit so you are never charged more than you approved.
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