What is BotPenguin?
Chatbots and agents across channels without code.
Who is BotPenguin best for?
BotPenguin is best for small businesses that want no-code bots to capture leads on WhatsApp and Instagram.
WhatsApp-first businesses
Bulk WhatsApp messages, in-chat shopping and WhatsApp forms run from the same builder, and Meta's own charges pass through without markup.
Lead capture and bookings
Bots collect contact details, book appointments and email each new lead to your team, so small teams do not miss enquiries after hours.
Instagram and Facebook sellers
Instagram DM automation replies to people who comment on your posts, and a shared inbox keeps every channel's chats in one place.
Agencies reselling chatbots
White-label partner programs let agencies sell chatbots, AI agents and voice agents to clients under their own brand.
How much does BotPenguin cost?
BotPenguin has a free-forever Baby plan with 1,000 messages a month, and its paid plans cost $29 a month for Little or $99 a month for King, each with a 7-day free trial.
- 1,000 messages a month, AI answers included
- 1 chatbot on website, WhatsApp, Instagram, Facebook or Telegram
- Train the bot on your website, PDFs and FAQs
- 3,000 messages a month, 5 chatbots, 5 team members
- WhatsApp bulk messages and Instagram DM automation
- Appointment booking and 30+ integrations
- 12,000 messages a month, 10 team members
- Unlimited chatbots, AI agents and AI voice agents
- WhatsApp flows, API calls in chat flows, 50+ integrations
Paying yearly gives 2 months free: Little is $290 and King $990 a year. Emperor, a custom plan sold through sales, starts at $990 a month. Separate WhatsApp-only plans cost $15 (Little) or $50 (King) a month, with message volume bought as an add-on, and a WhatsApp Emperor plan from $500 a month. Add-ons include 1,000 extra messages for $5 a month and extra team members at $7 each a month. BotPenguin adds no markup to Meta's WhatsApp charges. These are US dollar prices; the page can also show rupees and euros. Full pricing on botpenguin.com. We checked these prices on .
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What are the best BotPenguin alternatives?
Three tools on Recaply do BotPenguin's job.
Questions about BotPenguin
What is BotPenguin?
Chatbots and agents across channels without code.
Who is BotPenguin for?
BotPenguin is best for small businesses that want no-code bots to capture leads on WhatsApp and Instagram.
Is BotPenguin free?
Yes. BotPenguin's Baby plan is free forever with no credit card, and covers 1,000 messages a month and one chatbot on your website, WhatsApp, Instagram, Facebook or Telegram. The paid Little and King plans each start with a 7-day free trial.
How much does BotPenguin cost?
BotPenguin's paid plans are Little at $29 per month and King at $99 per month.
What are the best BotPenguin alternatives?
The closest alternatives on Recaply are Chatbot Builder AI, GPTBots and Voiceflow.
Where can I try BotPenguin?
On its official website, botpenguin.com.
Does BotPenguin charge extra for WhatsApp messages?
BotPenguin says it adds no markup to Meta's WhatsApp charges. On its WhatsApp-only plans, utility, authentication and service messages are free on the platform, and message volume is bought as an add-on, from $5 a month for 1,000 messages.
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