Prompt details

Tested on

Claude Opus 5.5

Length

537 words · 3 fill-ins

Example input

[Your product and proof]: Tidewater Security Training: phishing simulations and 10-minute monthly security lessons for firms of 50 to 500 people. Works with Microsoft 365 and Google Workspace and sets up in one afternoon. Reports are built to answer cyber insurance renewal questions. Price: $4 per user per month, annual contract. Proof we can share: (1) a 180-person CPA firm cut its phishing-simulation click rate from 21% to 4% in 6 months; (2) a 90-person law firm used our reports to answer its cyber insurance renewal questionnaire; (3) SOC 2 Type II report available on request. The meeting I want: 20 minutes to show a sample report and offer a free baseline phishing test.

[Target role and industry]: IT directors and IT managers at accounting firms with 150 to 300 employees in the US Mid-Atlantic. They run IT teams of 2 to 5, report to the managing partner or the COO, and protect a lot of client tax and financial data. Busy season starts in about 6 weeks, and they are hard to reach during it.

[Account research and trigger]: Trigger: about 2 weeks ago, local business news reported that a regional accounting firm (not on our list) wired $1.2 million to a scammer after a fake email that looked like it came from a client. Several firms on our list have posted about wire-fraud awareness on LinkedIn since. Example account: Ridgeway & Hale CPAs, 210 employees, 3 offices. IT Director: Sam Brennan. They posted a job ad for a help desk technician last month, their careers page says they use Microsoft 365, and they opened a third office this year.

Example output

1. Who and when

Main problems this buyer owns

A small team of 2 to 5 protects a large amount of client tax and financial data.
Payment and wire-change emails that look like they come from clients or partners are hard to catch with technology alone. Staff judgment is the last check.
Cyber insurance renewals ask about security training, and answering means pulling evidence together by hand.
Busy season starts in about 6 weeks. After that, new projects and the IT director's attention are both hard to get.
They report to a managing partner or COO, who will ask "could that happen to us?" after any peer firm's incident.

Trigger events that make now a good time

A peer-firm incident in local news, such as the $1.2M wire-fraud story two weeks ago.
The firm or its leaders posting about wire-fraud or phishing awareness on LinkedIn.
A new office, merger or fast headcount growth, which brings more new staff to onboard.
IT job postings, such as a help desk technician, which signal a team stretched or growing.
The 4 to 8 weeks before busy season or before a cyber insurance renewal.

2. Sequence map

Touch	Day	Channel	Goal
1	1	Email	Open on the wire-fraud news with one useful safeguard; ask for a yes/no on a free baseline test
2	3	LinkedIn connection request	Become a familiar name; no ask beyond connecting
3	5	Phone (opener + voicemail)	Live conversation; ask whether the baseline test is worth 20 minutes
4	7	Email	Proof: CPA firm went from a 21% to a 4% click rate; ask if they want the baseline outline
5	10	LinkedIn message (email if not connected)	Share a practical wire-fraud idea; ask one easy question
6	13	Email	Insurance renewal angle with law-firm proof and a sample report link; ask for 20 minutes
7	16	Phone (opener + voicemail)	Small-team angle: fast setup, SOC 2; ask for 20 minutes next week
8	21	Email	Breakup: close politely, leave the offer open, ask when to come back

Personalisation slots (about 2 minutes per account):

[First name] and [Firm]

Claude Opus 5.5

Sales Prospecting Emails – Sales prospecting prompt for ChatGPT and Claude

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Claude Opus 5.5

This prompt builds a three-week outbound sequence for one type of buyer. Paste your product and proof, the target role and your research; you get 8 written touches, a breakup message and reply handling.

What you get

A map of 8 touches over about 21 days, each with its channel and goal
Every email, LinkedIn note, call opener and voicemail written, with slots to personalise
Touch 1 filled in for your example account, and a polite breakup message
Answers to the 5 replies prospects send most

How to use it

1
Bring proof and a trigger
List results you can back up and the event that makes now a good time to reach out. Without a reason to reach out now, a sequence reads like spam.
2
Fill the slots per account
Spend about two minutes per account on the bracketed slots, using the filled example as your model.
3
Load it and watch replies
Put the touches into your outreach tool, confirm the cold email rules where your prospects are, and rewrite any touch that gets no replies.

Better results

Give one fully researched example account. The answer shows how to personalise it once, and your reps copy the pattern.
Paste the replies you really get, in the prospects' own words, so the reply handling fits your market.
Follow up with: "Rewrite touch 1 for the CFO at the same firm." One sequence becomes a play for the whole buying group.

Questions

What are the best ChatGPT prompts for sales prospecting?

The best prospecting prompts give ChatGPT or Claude your proof, your buyer and a reason to reach out now, then ask for a full sequence across channels rather than one email. Ask it to use only results you can back up and to leave a placeholder where proof is missing.

How many touches should a prospecting sequence have?

There is no single right number, but one email is rarely enough. This prompt builds 8 touches over about 21 days across email, LinkedIn and phone, each with a new angle, and ends with a polite breakup message so you stop cleanly.

Is it legal to send cold sales emails?

It depends on where your prospects are. Some countries allow business cold email with a clear opt-out, while others require consent first. This prompt adds an opt-out line to every email and reminds you to confirm the rules for each market.

What is the best AI for sales prospecting?

For writing, any capable chat assistant works well with a good prompt. For finding contacts and sending at scale, prospecting tools such as Apollo or Instantly add contact data, sending and tracking. Many teams write the sequence with a chat assistant and run it in one of those.

Updated 8 Nov 2026