Prompt details

Tested on

Claude Opus 5.5

Length

643 words · 4 fill-ins

Example input

[Your business, offer and goal]: Hearth & Crumb, a family-run bakery with one shop on the main street of a town of about 60,000 people. Open 6 days a week, known for sourdough, cinnamon buns and celebration cakes. New: a catering line for offices and small events. Breakfast boxes at $14 a person (minimum 10 people), pastry platters at $65 (serves 12) and $120 (serves 25), and coffee for groups at $3 a person. Orders need 48 hours' notice; we deliver within 10 miles for $15. So far, 9 catering orders in 6 weeks, average order $190. Goal: reach 30 catering orders a month by the end of the 90 days, without hurting the shop.

[Your customers]: Shop customers: about 650 transactions a week, mostly locals, many regulars. Catering buyers so far: 4 office managers (a law firm, a dental practice, a real estate office, an accounting firm), 3 parents ordering for kids' parties, 2 people ordering for a church event. Who we want: office managers and team assistants who order breakfast for meetings and staff days, and people planning small events of 15 to 60 guests. What we have: email list of 1,150 (monthly newsletter), Instagram with 2,300 followers, Google Business Profile with a 4.7 rating from 312 reviews. Our website has no catering page yet; orders come by phone or in the shop.

[Budget, hours and help]: $1,500 a month for marketing. I can give 6 hours a week. My daughter can do 2 hours a week of photos and Instagram. Our website is on Squarespace and I can edit pages myself.

[What you have tried and the results]: - Instagram posts of new pastries get 80 to 150 likes but almost never lead to an order. - Last year we boosted a Facebook post for $300: 40 likes, no orders we could trace. - A catering flyer at the till brought 6 catering enquiries in 3 weeks, and 4 became orders. - I went to one chamber of commerce breakfast and 2 of our office clients came from it. - Our newsletter gets about 38% opens. A cinnamon bun coupon in it was redeemed 70 times. - We have never run Google ads and do not know what people search for.

Example output

1. Goal

Reach 30 catering orders in Weeks 10–13 (the last 4 weeks of the 90 days), up from about 6 a month now (9 in 6 weeks), without slowing the shop.

*Assumption: "a month" means the final 4 weeks, Weeks 10–13.*

Step	Number needed	Based on
Catering orders, Weeks 10–13	30 (about 7–8 a week)	Your goal
Catering revenue at that pace	About $5,700 in Weeks 10–13	Your average order of $190
Repeat orders from regular office clients	10	Assumption: an active office client orders about once a month. Replace with your reorder data in Week 8.
Active office clients needed by Week 9	10 (you have 4, so 6 more)	Follows from the line above
Office tasting drops needed, Weeks 2–9	30 or more (plan has 37)	Assumption: 1 in 5 drops leads to a first order within 4 weeks. Replace in Week 8.
New one-off orders, Weeks 10–13	20	30 minus 10 repeat orders
Enquiries needed, Weeks 10–13	40 (10 a week)	Assumption: 50% of enquiries become orders. This is lower than your till flyer's 4 of 6. Replace in Week 4.
From till flyer and bag inserts	2 a week	Your flyer brought 6 enquiries in 3 weeks
From newsletter and referrals	2 a week	Assumption. Your 38% open rate and 70 coupon redemptions show the list acts. Replace in Week 4.
From Google (catering page, Business Profile, ads)	4 a week	Assumption. Replace in Week 8.
From chamber events and word of mouth	2 a week	Assumption. One chamber breakfast gave you 2 office clients. Replace in Week 8.
Catering page visits needed for Google enquiries	80 a week by Week 10	Assumption: 1 in 20 visitors sends an enquiry. Replace in Week 6.

2. Customer and message

Claude Opus 5.5

Marketing Plan – Marketing strategy prompt for ChatGPT and Claude

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Claude Opus 5.5

This prompt builds a 90-day marketing plan for a small business. Paste your offer and goal, your customers, your budget and hours, and past results; you get channels with costs, weekly tasks and review rules.

What you get

Your goal worked back into the enquiries and clients you need, with every guessed rate labelled
Channels with a monthly budget and hours each, adding up to what you have
A week-by-week plan for Weeks 1 to 13, plus the content and campaigns to make
A tracking table and if-then rules for the Week 4, 8 and 13 reviews

How to use it

1
Give it real numbers
Fill in your prices, your goal as a number, your monthly budget and hours, and what past marketing actually brought in, even as rough counts.
2
Read the goal table first
It shows how many leads the plan needs and which figures are assumptions. Swap in your own numbers before you commit money.
3
Run the reviews
Set reminders for Weeks 4, 8 and 13, and follow the if-then rules to cut, fix or scale each channel on its results.

Better results

Write your goal as a number with a deadline, such as 30 orders a month by Week 13. A goal like "grow catering" gets a vague plan.
After Week 4, paste your real results back with the plan and ask: "Replace the assumptions with these numbers and redo Weeks 5 to 13."
Ask for one channel in more depth, such as "Write the catering page and the first three Google Business Profile posts."

Questions

Can ChatGPT write a marketing plan?

Yes. ChatGPT, Claude and Gemini can write a usable marketing plan when you give them a goal as a number, your real budget and hours, and what has worked before. Without those you get a generic list of channels. Check every assumed rate against your own results.

What should a 90-day marketing plan include?

A 90-day marketing plan should include one measurable goal, the customer and message, a few channels with budget and hours each, a weekly task list, a way to track where each lead came from, and review points with rules for cutting or scaling channels.

What is the best AI prompt for a marketing strategy?

The best marketing strategy prompt gives the AI your business, customers, budget, hours and past results, then asks for a plan with numbers: channels with costs, weekly tasks and review rules. Short prompts like "write a marketing strategy" return generic advice that fits any business.

Can AI replace a marketing consultant?

Not fully. AI can draft a thorough plan from your numbers in minutes, which covers much of what a small business pays a consultant to write. It cannot see your market, test channels or hold you to the plan, so you still judge the assumptions and run the reviews.

Updated 8 Nov 2026