Prompt details

Tested on

Claude Opus 5.5

Length

627 words · 3 fill-ins

Example input

[Offer, location and landing pages]: Aire Valley Plumbing & Heating, Leeds, UK. 5 engineers, all Gas Safe registered. Services: emergency plumbing (burst pipes, leaks, no water, toilets, stopcocks), boiler repair and servicing. We do not do drainage, bathroom fitting or new boiler installs. Area: Leeds and the LS postcodes, plus Horsforth, Pudsey and Morley. Not Bradford or Wakefield. Hours: emergency line 24/7; boiler repairs Monday to Saturday, 8am to 6pm. Prices: emergency call-out £95 including the first hour; boiler repair diagnosis £75; annual boiler service £85. Proof: 4.9 stars from 186 Google reviews. We aim to reach emergencies in Leeds within 90 minutes. Landing pages: 1. /emergency-plumber: 24/7 emergency plumbing, call button at the top, prices, reviews 2. /boiler-repair: boiler repairs and servicing, booking form and phone number

[Monthly budget and what a customer is worth]: £1,200 a month. We want phone calls first, then booking forms. An emergency job averages £240; a boiler repair averages £210; about a third of boiler customers book the £85 annual service after. We have never tracked conversions in Google Ads.

[Keywords you know of]: emergency plumber leeds plumber near me 24 hour plumber burst pipe repair boiler repair leeds boiler not working boiler service leeds leaking pipe plumber horsforth cheap plumber

Example output

1. Settings

Setting	Choice	Why
Campaign type	One Search campaign with goal "Leads". Build it without the guided Smart or Performance Max options.	One campaign keeps all of the £39 a day in one pot. Four thin campaigns would each run out of money early in the day.
Networks	Google Search only. Untick Search Partners and Display Network.	Partner sites and display placements bring cheap clicks from people who aren't looking for a plumber.
Locations	Include: postcode districts LS1–LS28, plus Leeds. Horsforth (LS18), Pudsey (LS28) and Morley (LS27) are covered by these. Exclude: Bradford and Wakefield (district and city), all BD and WF postcodes, Kirklees and Calderdale. Use postcode targeting, not a radius.	A radius around Leeds would spill into Bradford, which sits next to Pudsey, and into Wakefield, which sits next to Morley. Assumption: LS29 (Ilkley/Burley) is left out because it lies in Bradford district. Add it if you serve it.
Location option	Presence: "People in or regularly in your included locations". Do not use "Presence or interest".	"Interest" shows ads to people in Bradford or London who search "plumber Leeds". That is the most common local budget leak.
Language	English	This is the default. It doesn't restrict much, but leave it as is.
Ad schedule	24/7 for the whole campaign. Boiler ad groups get their own call asset, scheduled Mon–Sat 8am–6pm (see section 6). Boiler ads also state the hours.	The emergency line is 24/7. Boiler searchers out of hours can still use the booking form, but they won't get a call button for a team that isn't working. Check the hour-of-day report in week 3.
Bidding	Manual CPC for weeks 1–4. Set ad group default bids at roughly the "top of page bid (low range)" shown in Keyword Planner for Leeds. Bid highest on Emergency, lowest on Boiler Service. Move to Maximise conversions once you have about 15–30 tracked conversions in 30 days. Add a target CPA only after that.	You have no conversion history, so automated bidding would be guessing. Manual bids also let you steer spend between ad groups, which a single campaign budget can't do on its own.

Claude Opus 5.5

Google Ads Campaign – Google Ads campaign prompt for ChatGPT and Claude

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Claude Opus 5.5

This prompt plans a Google Search campaign for your business. Paste your offer, area and landing pages, your budget and your keyword ideas; you get settings, ad groups, keywords, negatives and ads within Google's limits.

What you get

The settings that leak budget most, with the choice and reason for each, and the daily budget worked out
Ad groups matched to your landing pages, with keywords in phrase and exact match
Negative keywords by theme, at campaign and ad group level
Headlines, descriptions, sitelinks and callouts with character counts, plus a plan for the first four weeks

How to use it

1
Say what you do not do
List the services you skip and the places you do not serve. They become negative keywords and location exclusions that save money from day one.
2
Set up tracking first
Create the conversions the settings table names, and test one call and one form, before you turn on any ads.
3
Check the search terms weekly
Follow the four-week plan: add negatives from the search terms report and confirm every price in the ads matches your page.

Better results

Give the value of a typical job, not just the budget. The plan uses it to split money between ad groups and to judge cost per lead later.
Paste your first search terms report back after a week and ask: "Which of these should be negatives, and at which level?"
If one ad group gets most of the calls, ask for 5 more headlines for it that test a different angle, such as speed, price or reviews.

Questions

Can ChatGPT write Google Ads?

Yes. ChatGPT and Claude can write Google Search ads and plan the campaign around them when you give them your offer, area, landing pages, budget and proof. Check the character counts in Google Ads itself and make sure every claim matches your landing page.

What is the best prompt for Google Ads?

The best Google Ads prompt gives the AI your services, the services you do not offer, your area, landing pages, budget and reviews, and asks for keywords with match types, negatives and ads within the 30 and 90 character limits. Short prompts return ads without a campaign behind them.

Should I use broad match on a small budget?

Usually not at first. On a small budget with no conversion history, phrase and exact match keep spending on relevant searches. Broad match works better once conversion tracking is in place and the campaign has enough conversions for automated bidding to learn from.

How long can Google ad headlines be?

Responsive search ad headlines can be up to 30 characters and descriptions up to 90, according to Google Ads Help. You can add up to 15 headlines and 4 descriptions per ad, and display paths of up to 15 characters each.

Updated 8 Nov 2026