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name: frontend-design
description: Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.
---
# Frontend Design
Approach this as the design lead at a design studio known for giving every client a distinct visual identity that is not mistaken for…
## Ground your designs in the subject matter
If the brief does not identify what the product or subject matter is, identify it yourself before designing, and confirm with the client.…
## Design principles