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Map a competitor's web traffic with Manus and Similarweb

Map a competitor's website traffic with Manus and built-in Similarweb data: channels, keywords, referrals and top pages, in a slide deck in about 20 minutes.

By Recaply EditorsBeginner20 min5 stepsUpdated

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What you need

Similarweb queries use your Manus credits, up to 20,000 credits a month per Pro user. Manus lists the built-in data as a Pro feature.

  1. Step 1: Pull the traffic overview

    4 min

    A 6-month view shows whether the competitor is growing and which channels drive that growth.

    1. Go to manus.im/app, sign in and start a new task.
    2. Paste the prompt below, with your competitor's domain in place of [COMPETITOR.COM].
    3. Keep the words "Use Similarweb data" at the start. They tell Manus where to get the numbers.
    Your prompt
    Use Similarweb data to analyze [COMPETITOR.COM]. Show monthly visits, unique visitors and bounce rate for the last 6 months. Break traffic down by channel: direct, organic search, paid search, referrals, social and email. Then explain how organic and paid search compare.

    You should see a month-by-month traffic table and a channel breakdown for the domain.

    Manus browses the web instead of using Similarweb?

    Check that your account is on Pro. Then send the prompt again, starting with "Use Similarweb data".

    Similarweb figures are estimates, not the site's own analytics. In Manus they go back up to 12 months, in monthly steps only.

  2. Step 2: Find the search terms behind it

    4 min

    Keywords show which demand the competitor wins, and the branded share shows how much comes from people who already know it.

    1. In the same task, send the prompt below.
    2. Look at the split between branded and unbranded terms. The unbranded ones are the terms you can compete for.
    Your prompt
    Use Similarweb data to list the search terms that send the most traffic to [COMPETITOR.COM]. Split them into branded and unbranded. For the top 10 unbranded terms, show search demand, difficulty and intent.

    You should see two keyword lists, branded and unbranded, with numbers for the top 10 terms.

    The keyword data is thin for a small site?

    Ask for worldwide data rather than one country, since Manus says global queries usually return the most data. Or try a larger rival.

  3. Step 3: Trace referrals and top pages

    4 min

    Referral sites and popular pages show the partners, press and content that bring visitors in.

    1. Send the prompt below in the same task.
    2. Mark the referral sites you could also appear on, such as review sites, directories and partners.
    Your prompt
    Use Similarweb data to show the top sites sending traffic to [COMPETITOR.COM], and where visitors go after they leave. Then list its most-visited pages and the landing pages that get the most search traffic.

    You should see lists of incoming and outgoing referral sites, plus the competitor's busiest pages.

    The page list mixes blog posts with product pages?

    Ask Manus to group the pages by type, such as product, pricing, blog and help, and to total the traffic for each group.

  4. Step 4: Compare it with its rivals

    4 min

    One site's numbers mean more next to its closest rivals.

    1. Send the prompt below with up to 3 rival domains.
    2. Ask a follow-up about anything that stands out, such as a sudden jump in one month.
    Your prompt
    Use Similarweb data to compare [COMPETITOR.COM] with [RIVAL1.COM], [RIVAL2.COM] and [RIVAL3.COM]. Cover the 6-month traffic trend, channel mix, top unbranded keywords, incoming referrals and most-visited pages. Format it as a one-page executive brief.

    You should see a side-by-side brief with a short take on where each site is strong or weak.

    Your credits are running low?

    Compare 2 rivals instead of 3, and ask only for the metrics you need. Every Similarweb query uses credits.

  5. Step 5: Turn it into a slide deck

    4 min

    A deck with charts is easier to share with a team than a long chat.

    1. Send the prompt below in the same task.
    2. Ask for changes in plain words, such as "Add a slide on referral sites."
    3. Download the deck as a PowerPoint (.pptx) file or as a PDF.
    Your prompt
    Turn everything in this task into a 10-slide deck for my marketing team. Add charts for the traffic trend and channel mix. Put our 3 biggest opportunities on the last slide, and note on each chart that Similarweb figures are estimates.

    You should see a slide deck with traffic and channel charts, ready to download.

    The deck doesn't match your company's look?

    Click Import template and upload your own PowerPoint template (.pptx). Manus applies its layouts, colours and fonts.

    Using your own Similarweb key? Connect it once under Connectors, and keep it out of prompts, shared tasks and shared files.

You get

A competitor traffic brief and a slide deck that show its channels, search terms, referral sources and top pages

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