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soona

Product photo and video shoots with AI tools for edits and variations.

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Image & DesignFreemiumWe checked the prices on soona.co on 28 Sep 2026.

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What is soona?

Product photo and video shoots with AI tools for edits and variations.

Who is soona best for?

soona is best for ecommerce brands that need a steady flow of product photos and videos without their own studio.

  • Brands without their own studio

    You book models, stylists and a studio online, ship your products, then watch the shoot remotely and approve shots as they are taken.

  • Amazon and Shopify sellers

    It connects to your stores, scores your listing images and compares them with competitors to show which photos to replace.

  • Teams that need many image versions

    AI Studio swaps backgrounds, adds shadows, places products in new scenes and resizes each shot for every channel.

  • Brands buying creator videos

    It also sources user-generated videos from vetted creators, starting at $89 per video.

How much does soona cost?

soona charges per shoot plus an optional membership: $149 studio fee per booking without one, or $19 a month for Basic and $89 a month for Standard, with photos from $39 each on top.

Basic membership$19Per month
  • No studio fee; $39 per photo
  • Edits in 48 hours, 200 GB storage
  • 20 AI Studio generations a month
Standard membership$89Per month
  • Free premium photo edits, delivered in 24 hours
  • 10% off models, styling and shoot upgrades
  • 84 AI Studio generations a month, 500 GB storage
Studio pass$149Per booking
  • No membership; studio fee each time you book a shoot
  • $39 per photo, edits delivered in 72 hours
  • 10 AI Studio generations, 1 GB storage

Billed yearly, Basic is $13 a month and Standard $49 a month. Production costs come on top of every plan: photos from $39 each, video clips from $93, hand models from $79 an hour, full body models from $159 an hour, and premium photo edits from $9 each outside Standard. Enterprise is priced on request, with discounts on all services and a dedicated account team. Full pricing on soona.co. We checked these prices on .

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What are the best soona alternatives?

Two tools on Recaply do soona's job.

Questions about soona

What is soona?

Product photo and video shoots with AI tools for edits and variations.

Who owns the photos and videos from a soona shoot?

You do. soona gives brands a licence to their photos and videos forever, with unlimited usage rights, and its models are royalty-free, so you can run the content in any channel without paying extra usage fees.

Is soona free?

Not for shoots. Without a membership you pay a $149 studio fee per booking plus $39 per photo. Its AI tools can be tried for free, with 10 AI Studio generations and low-resolution, watermarked background edits before you need a paid plan.

How much does soona cost?

soona's paid plans are Basic membership at $19 per month, Standard membership at $89 per month and Studio pass at $149 per booking.

What are the best soona alternatives?

The closest alternatives on Recaply are Caspa AI and Kartiv.

Where can I try soona?

On its official website, soona.co.