What is Shopping Research?
Personalised product comparisons from your constraints, in ChatGPT.
Who is Shopping Research best for?
Shopping Research is best for ChatGPT users weighing a few products against a budget or must-have features.
Detail-heavy purchases
OpenAI says it does best in categories such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear.
Comparing a shortlist
Give it two or three models and your constraints, and it sets out the best fit and the trade-offs between them.
Gift ideas
Describe the person and what they like, and it asks follow-up questions about budget and preferences before suggesting products.
How much does Shopping Research cost?
Shopping Research costs nothing extra: OpenAI rolled it out on web and mobile to logged-in ChatGPT users on the Free, Go, Plus and Pro plans.
Shopping Research is part of ChatGPT rather than a separate product, and OpenAI's announcement names the Free, Go, Plus and Pro plans; it does not mention Business or Enterprise workspaces. ChatGPT's paid plans are priced per user per month on its pricing page, which does not list Shopping Research by name. Plans and current prices are on openai.com.
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What are the best Shopping Research alternatives?
One tool on Recaply does Shopping Research's job.
Questions about Shopping Research
What is Shopping Research?
Personalised product comparisons from your constraints, in ChatGPT.
Who is Shopping Research for?
Shopping Research is best for ChatGPT users weighing a few products against a budget or must-have features.
Is Shopping Research free?
Yes. Shopping Research has a free plan.
What are the best Shopping Research alternatives?
The closest alternatives on Recaply are Vetted.
Where can I try Shopping Research?
On its official website, openai.com.
How does Shopping Research work?
Shopping Research asks about your budget, who the item is for and which features matter, then searches retail sites for prices, availability, reviews and specs. You mark suggestions as Not interested or More like this, and after a few minutes it returns a buyer's guide with top picks and trade-offs.
Do retailers see my Shopping Research chats?
No. OpenAI says Shopping Research chats are never shared with retailers, and results are organic, drawn from public retail sites with sources cited. It can still get prices or stock wrong, so check the retailer's page before you buy.







