Skip to content

DirectoryTools

Osum logo

Osum

Market research reports, SWOTs and personas from a URL.

Visit Osum

BusinessFreemiumWe checked the prices on osum.com on 27 Sep 2026.

Osum homepage screenshot

What is Osum?

Market research reports, SWOTs and personas from a URL.

Who is Osum best for?

Osum is best for founders testing an idea who want a quick first draft of competitor and market research.

  • Founders testing an idea

    Reports cover competitors, risks, SWOT and product-market fit, a quick starting point before paying for primary research.

  • Marketers building personas

    It drafts buyer personas, psychographics and pain points to shape messaging and content ideas.

  • Sales prospect research

    The Sales Prospect Profiler turns a company URL into a profile of the buyer you plan to contact.

  • Consultants and agencies

    Multi-user plans and unlimited PDF exports make it simple to hand finished reports to clients.

How much does Osum cost?

Osum has no free plan: after a 7-day trial, plans cost $99.99 a month for Pro, $249.99 for Expert, $499.99 for Business and $2,499.99 for Enterprise.

Pro$99.99Per month
  • 1 user, up to 5 reports
  • SWOT, buyer personas, positioning and product-market fit
  • Unlimited PDF exports
Expert$249.99Per month
  • Up to 3 users, up to 10 reports
  • Adds customer insights, buyer journey and user stories
  • Unlimited PDF exports
Business$499.99Per month
  • Up to 5 users, up to 15 reports
  • Adds market size and growth, competition and OKR suggestions
  • Unlimited PDF exports
Enterprise$2,499.99Per month
  • Up to 25 users, up to 25 reports
  • SAML single sign-on, audit log and admin permissions
  • Pay by invoice, or ask for a custom plan

Pro, Expert and Business start with a 7-day trial that covers up to 3 reports; you are charged on day 7 unless you cancel first. Yearly billing is also offered at a lower monthly rate. Refunds can be requested within 7 days after the trial if you used no more than 3 reports and exported no PDFs. A custom report with full sources costs $17,500. Full pricing on osum.com. We checked these prices on .

How do readers rate Osum?

No one has rated Osum yet. Be the first.

No ratings yetThe score and its stars show once 3 readers have rated Osum.
Your rating

Sign in to rate. One rating per account.

Your rating of Osum

Questions about Osum

What is Osum?

Market research reports, SWOTs and personas from a URL.

Who is Osum for?

Osum is best for founders testing an idea who want a quick first draft of competitor and market research.

Is Osum free?

No. Osum has no free plan, only a 7-day trial that covers up to 3 reports. You are charged on day 7 unless you cancel before then, and paid plans start at $99.99 a month for Pro.

How much does Osum cost?

Osum's paid plans are Pro at $99.99 per month, Expert at $249.99 per month, Business at $499.99 per month and Enterprise at $2,499.99 per month.

Where can I try Osum?

On its official website, osum.com.

Does Osum show sources for its reports?

Not in standard reports. Osum keeps its data sources confidential; a custom report with detailed sources and the data in a spreadsheet costs $17,500. Regular subscriptions get the same kinds of analysis without sources or references.