What is Moz?
Moz Pro is Moz's main product: one subscription for keyword research, backlink analysis in Link Explorer, rank tracking, site crawls that find technical issues, and AI visibility tools that track how ChatGPT, Gemini and Google AI Mode mention your brand. Its Domain Authority score, which predicts how much a site's links help it rank, is used across the SEO industry.
Next to Ahrefs or Semrush, Moz is cheaper to start and easier to learn, but its keyword data is thinner for niche markets and each plan caps tracked keywords and sites tightly.
Who is Moz best for?
Moz is best for in-house marketers and small agencies who want keyword, link and ranking data in one easy-to-learn suite.
SEO beginners
In-app onboarding tips, the free Beginner's Guide to SEO and Whiteboard Friday videos make it a gentle first SEO suite.
Small agencies
The Medium plan tracks 10 sites and 1,500 keywords for 2 users, enough for a handful of clients.
Link builders and PR teams
Link Explorer, Spam Score and Domain Authority show how strong a site's links are and which ones look risky.
Brands watching AI answers
Every plan from Standard tracks prompts across GPT, Gemini and Google AI Mode, starting at 150 prompts.
What's included with Moz?
Keyword research, link analysis, rank tracking, site crawls, AI visibility tracking and the MozBar extension.
- Keyword Explorer
- Search volume, Keyword Difficulty and SERP analysis from an index of more than 1.25 billion keywords.
- Link Explorer
- Linking domains, anchor text, top pages and Domain Authority for any site.
- Rank tracking
- Tracks keyword positions across 170+ search engines and locations, on desktop and mobile.
- Site Crawl
- Audits a site for technical SEO issues and suggests which fixes to make first.
- AI visibility
- Tracks prompts in GPT, Gemini and Google AI Mode with sentiment and citation data, and writes AI content briefs.
- MozBar
- A Chrome extension that shows Moz metrics on any page or search result; the Premium version comes with Moz Pro.
How much does Moz cost?
Moz Pro starts at $49 a month for one website; Standard is $99, Medium $179 and Large $299 a month, or 20% less paid yearly.
- For one person managing a single website
- 1 user, 3 tracked sites, 300 tracked keywords
- 400,000 pages crawled a month
- 150 tracked AI prompts, 2 AI content briefs
- 2 users, 10 tracked sites, 1,500 keywords
- 300 tracked AI prompts, 10 AI content briefs
- 7-day free trial, card required
- 3 users, 25 tracked sites, 3,000 keywords
- 5M pages crawled a month
- 600 tracked AI prompts, 50 AI content briefs
Paying yearly costs 20% less: Standard is $79, Medium $143 and Large $239 a month. Extra seats are $49 a month each, and add-ons include $20 a month per 200 more keywords and $10 a month per extra campaign. Enterprise is priced on request. Moz Local, STAT and the Moz API are sold separately; the API starts at $20 a month, with a free tier of 50 rows a month. Full pricing on moz.com. We checked these prices on .
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Moz pros and cons
It is easy to learn and strong on links and authority metrics, but its keyword data is thinner and plan limits come quickly.
Pros
- Reviewers on G2 and Reddit find it easier to learn than Ahrefs or Semrush, with a cleaner interface.
- Its backlink tools get steady praise, and Domain Authority is a metric clients already recognise.
- Plans start lower than the big suites, and reviewers point to the Moz API as good value for pulling metrics at scale.
- Tracking of brand mentions in AI answers is included from the Standard plan, with no separate tool to buy.
Cons
- Its keyword database is smaller than the biggest rivals', and G2 reviewers say niche and long-tail research suffers.
- Plan limits bite early: Standard tracks 300 keywords, and G2 reviewers note that local and national versions of a keyword count separately.
- Many SEO pros on Reddit see Ahrefs or Semrush as deeper for competitive research, and some call Moz a beginner's tool.
- The free trial lasts 7 days, covers only the Medium plan and needs a credit card.
How do I connect Moz to my AI agent?
Moz MCP is Moz's official MCP server. Add it to your agent once, then ask it to check Moz site metrics, links, keywords and rankings.
Gives your agent Moz SEO data on domains, links, keywords and rankings, and with Moz Local, your business listings. Each part needs its own Moz subscription.
Moz gives each account its own server address. Open the setup guide, copy your address, then add it to Claude Code like any other server.
Use the address from Moz's setup guide.
Run /mcp and sign in to Moz in the browser.
Then ask your agent
- Runs
- On the web
- Sign-in
- OAuth
- Maker
- Moz
- Guide
- moz.com
What are the best Moz alternatives?
Rush Analytics for credit-based tracking across many sites, DiagnoSEO for low-cost audits and research, and Keyword.com for rank and AI tracking alone.
Rush AnalyticsFreemiumChoose it when you track rankings for many sites and would rather pay per task in credits, with keyword clustering and site audits in the same account.
DiagnoSEOFreemiumChoose it when budget is tight or you run WordPress sites; Basic is $9 per user a month with site audits, keyword research, backlink checks and a WordPress plugin.
KeywordFreemiumChoose it when rank tracking and AI search visibility are all you need; packages start at $4 a month for 50 keywords.
SemrushFreeChoose it when you want SEO, PPC and content tools in one suite, with a free account of 10 reports a day; paid plans start at $139 a month.
AhrefsFreeChoose it when you want a bigger backlink index and a free tier for sites you own; paid plans start at $29 a month.
Questions about Moz
What is Domain Authority?
Domain Authority is Moz's score that predicts how well a website's links help it rank in search results. It is Moz's own metric rather than Google's, so it is most useful for comparing a site against its competitors.
Who is Moz for?
Moz is best for in-house marketers and small agencies who want keyword, link and ranking data in one easy-to-learn suite.
Is there a free version of Moz?
Moz Pro has no free plan, but a free Moz account gives limited access to MozBar, Keyword Explorer and Link Explorer, and the Moz API has a free tier of 50 rows a month. The Medium plan can be tried free for 7 days with a credit card.
How much does Moz cost?
Moz's paid plans are Starter at $49 per month, Standard at $99 per month, Medium at $179 per month and Large at $299 per month.
Does Moz have an MCP server?
Yes. Moz MCP is Moz's official MCP server, so agents such as Claude Code, Cursor, Codex and GitHub Copilot can check Moz site metrics, links, keywords and rankings. Moz runs it on the web and you sign in with your Moz account.
What are the best Moz alternatives?
The closest alternatives on Recaply are Rush Analytics, DiagnoSEO, Keyword, Semrush and Ahrefs.
Where can I try Moz?
On its official website, moz.com.
What is a campaign in Moz Pro?
A campaign tracks one site plus three competitors, collecting rankings across up to four search engines per tracked keyword along with site crawl data. Standard includes 3 tracked sites, Medium 10 and Large 25.
Can I cancel Moz Pro at any time?
Yes. Moz lets you cancel or change plans at any time from your account. If you cancel during the free trial, you keep access until the trial period ends.
Our verdict
Moz Pro is a sound choice for marketers who want an SEO suite they can learn quickly, at a lower entry price than the biggest rivals.
Its link data, Domain Authority and AI visibility tracking cover most everyday SEO work, but its keyword depth and plan limits trail Ahrefs and Semrush.
- Skip it for
- Agencies doing heavy competitive research across many niche markets, who will outgrow its keyword data and caps.
- Check first
- Count the keywords and sites you need to track, since local and national versions of a keyword count separately.
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