What is Layer?
On-brand game assets produced at scale for live ops.
Who is Layer best for?
Layer is best for game studios that need icons, characters and ad creatives made in their own art style at volume.
Live-ops game art
Models trained on your art style turn out icons, items, characters and sprite sheets that match what the game already ships.
User acquisition teams
It builds video ads, playable ads and resized banners from your project assets, and connects to AppLovin, Meta, Google and TikTok to learn what performed.
Studios of any headcount
There are no seat fees, so the whole team shares one pool of units and you pay only for what gets generated.
Pipelines and coding agents
A REST API, a CLI and an MCP server let build scripts or agents such as Claude Code and Cursor generate assets and run workflows.
How much does Layer cost?
Layer charges by usage rather than by seat: a Studio subscription starts at $10 a month for 300 Creative Units and adds $60 a month for each extra 1,000 units, while a free account can earn up to 155 units from starter tasks.
- All core features, no seat fees
- Up to 155 free Creative Units from starter tasks
- Buy Creative Unit packs as needed
- 300 Creative Units, then $60 a month per 1,000 more
- Unlimited team members, commercial license
- API, webhooks and Google sign-in
Layer's calculator prices a Creative Unit at $0.06. Each model costs a set number of units, for example 0.6 per megapixel on FLUX.1 [dev] or 40 per 3D model on Meshy V7, and the calculator's presets come to about $60 a month for a small studio and $300 for a mid-sized one. Extra packs cost $40 for 500 units, and up to 10% of unused units roll over to the next billing period. Annual billing is available. Enterprise is a custom subscription through sales with a minimum annual spend, SOC 2, SAML sign-in and support with an SLA. Full pricing on layer.ai. We checked these prices on .
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What are the best Layer alternatives?
One tool on Recaply does Layer's job.
Questions about Layer
What is Layer?
On-brand game assets produced at scale for live ops.
Who is Layer for?
Layer is best for game studios that need icons, characters and ad creatives made in their own art style at volume.
Is Layer free?
Yes. Layer has a free plan: all core features, no seat fees.
How much does Layer cost?
Layer's paid plans are Studio at From $10 per month.
What are the best Layer alternatives?
The closest alternatives on Recaply are Ludo.ai.
Where can I try Layer?
On its official website, layer.ai.
How do Layer Creative Units work?
A Creative Unit is Layer's single currency for every model and format. Each generation uses a set number of units depending on the model, resolution or length, from a fraction of a unit for a small image to 40 for a detailed 3D model. Layer's calculator values a unit at $0.06.
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