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Lavender

Scores and coaches your sales emails inside Gmail and Outlook.

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Sales & CRMFreeWe checked the prices on lavender.ai on 27 Sep 2026.

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What is Lavender?

Scores and coaches your sales emails inside Gmail and Outlook.

Who is Lavender best for?

Lavender is best for SDRs and account executives who want each prospecting email scored and fixed before it goes out.

  • SDRs and AEs writing cold emails

    It scores each email or template against reply data and points to what to fix, aiming for a score of 90 or above.

  • Personal outreach at volume

    The Personalization Assistant pulls prospect details and personality notes into the inbox and suggests what to mention.

  • Sales managers coaching reps

    The Team Plan's Coaching Dashboard shows how the team's emails perform and which reps need help, and where.

  • Teams on sales engagement tools

    Beyond Gmail and Outlook, it works inside Outreach, Salesloft, HubSpot, Apollo, Groove and Gong on the plans with integrations.

How much does Lavender cost?

Lavender's Basic plan is free with 5 analyzed and 5 personalized emails a month, and its paid Email Coach plans cost $29 a month for Starter, $49 a month for Individual Pro and $99 per seat per month for teams.

Basic$0Free forever
  • Analyze 5 emails a month
  • Personalize 5 emails a month
  • Gmail and Outlook 365; no AI Email Writer or integrations
Starter$29Per month
  • Unlimited email scoring and personalization
  • AI Email Writer and AI recommendations
  • Several inboxes, chat support; no integrations
Individual Pro$49Per month
  • Everything in Starter, with no limits
  • Integrations with sales tools
  • Priority support
Team Plan$99Per seat per month
  • Coaching Dashboard with team email analytics
  • Integrations included
  • Human-led coaching programs, set up through a demo

Billed yearly, Starter is $27, Individual Pro $45 and the Team Plan $89 per seat a month. Paid plans start with a 7-day free trial that includes every integration and needs no credit card. The Email Coach is free for students, jobseekers and bootstrapped founders. Lavender's separate AI sales agent, Ora, is priced on its own page. Full pricing on lavender.ai. We checked these prices on .

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Questions about Lavender

What is Lavender?

Scores and coaches your sales emails inside Gmail and Outlook.

Who is Lavender for?

Lavender is best for SDRs and account executives who want each prospecting email scored and fixed before it goes out.

Does Lavender have a free trial?

Yes. Lavender's paid Email Coach plans start with a 7-day free trial that includes every integration and needs no credit card. After that you pay monthly or yearly, or stay on the free Basic plan with 5 analyzed and 5 personalized emails a month.

How much does Lavender cost?

Lavender's paid plans are Starter at $29 per month, Individual Pro at $49 per month and Team Plan at $99 per seat per month.

Where can I try Lavender?

On its official website, lavender.ai.

Is Lavender free for students?

Yes. Lavender makes its Email Coach free for students, jobseekers and bootstrapped entrepreneurs, with steps to apply on its pricing section. Everyone else can use the Basic plan for free or pay from $29 a month for unlimited emails.