What is Instapage?
High-converting landing pages from 500 layouts.
Who is Instapage best for?
Instapage is best for paid ad teams who need to build and test many landing pages without waiting on developers.
Paid search and social campaigns
You can build a separate page for each ad and audience, and AdMap shows which ads point to which pages.
Conversion rate testing
The Optimize plan runs server-side A/B tests with as many variants as you want and your own traffic split.
Marketers without developers
A drag-and-drop builder, templates, reusable blocks, forms and popups cover most pages, with custom HTML, CSS and JavaScript when needed.
Larger companies with strict data rules
The Convert plan can send leads straight to your CRM without Instapage storing them, and publishes pages on your root domain.
How much does Instapage cost?
Instapage costs $99 a month for Create or $199 a month for Optimize when billed monthly, both with a 14-day free trial, and paying yearly brings them to $79 and $159 a month.
- 15,000 unique visitors a month
- Page and website builder, forms, popups, AI copy
- 10 team members, 15,000 emails a month
- 30,000 unique visitors a month, or 50,000 for $299
- Server-side A/B tests with custom traffic splits
- Multi-step forms, scheduling, dynamic text replacement
Billed yearly, Create is $79 a month and Optimize $159 a month ($239 at 50,000 visitors). Every plan has unlimited pages, conversions and contacts. The 14-day trial of Create or Optimize needs a credit card and is capped at 2,500 unique visitors. Convert, which adds ad-to-page personalization, heatmaps, root domain publishing and a customer success manager, is priced on request after a demo. Full pricing on instapage.com. We checked these prices on .
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What are the best Instapage alternatives?
Two tools on Recaply do Instapage's job.
Questions about Instapage
What is Instapage?
High-converting landing pages from 500 layouts.
Who is Instapage for?
Instapage is best for paid ad teams who need to build and test many landing pages without waiting on developers.
Does the Instapage free trial need a credit card?
Yes. Instapage asks for a card to start the 14-day trial of Create or Optimize and charges it when the trial ends unless you cancel first. The trial is capped at 2,500 unique visitors; reaching the cap ends it early and starts the paid plan.
How much does Instapage cost?
Instapage's paid plans are Create at $99 per month and Optimize at $199 per month.
What are the best Instapage alternatives?
The closest alternatives on Recaply are Unbounce and Leadpages.
Where can I try Instapage?
On its official website, instapage.com.
Can I get more visitors on Instapage's Optimize plan?
Yes. Optimize comes in two sizes: 30,000 unique visitors a month for $199 or 50,000 for $299 on monthly billing. Custom limits above 50,000 are available only on yearly contracts, and Instapage does not sell custom limits below that level.
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