What is Instantly?
Lead finding, personalised email campaigns and tracking.
Who is Instantly best for?
Instantly is best for agencies, founders and sales teams who run cold email campaigns at high volume.
Cold email agencies
Every plan allows unlimited email accounts with automatic warmup, so one subscription can run many client mailboxes.
Founders doing their own outbound
Growth covers 5,000 emails a month to 1,000 contacts, enough to test a first cold campaign without hiring a sales team.
Teams that need leads as well as sending
A credits plan adds a database of more than 450 million B2B contacts with work-email enrichment, so building lists and running campaigns happen in one tool.
High-volume senders
Light Speed sends 500,000 emails a month and rotates dedicated servers and IPs to protect inbox placement.
How much does Instantly cost?
Instantly has no free plan but offers a 14-day free trial, and its Outreach plans cost $47, $97 or $358 a month (Growth, Hypergrowth, Light Speed), with lead data sold as a separate Instantly Credits plan from $47 a month.
- 5,000 emails a month, 1,000 uploaded contacts
- Unlimited email accounts and warmup
- Chat support
- 125,000 emails a month, 25,000 uploaded contacts
- Unlimited email accounts and warmup
- Premium live support
- 500,000 emails a month, 100,000 uploaded contacts
- Dedicated servers and IPs rotated for deliverability
- Everything in Hypergrowth
These are the Outreach plans. Billed yearly, Growth is $37.60, Hypergrowth $77.60 and Light Speed $286.30 a month. Lead search and the AI agents run on a separate Instantly Credits plan: Growth $47 a month for 1,500 credits, Supersonic $97 for 5,000, and Hyper Credits from $197 for 10,000 or more. Enterprise plans and the done-for-you VIP service are priced on request. The free trial includes 250 uploaded contacts and 1,000 emails. Full pricing on instantly.ai. We checked these prices on .
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What are the best Instantly alternatives?
Three tools on Recaply do Instantly's job.
Articles about Instantly
One of our articles names Instantly the best for a job, and one more covers it.
Named best for cold email volume. AI sales prospecting tools for small teams: Apollo is our pick, with leads, email sequences and meeting booking in one plan. Six compared on price.
AI tool prices in 2026: what 4,024 tools really costDataAI tool prices in 2026: the typical paid plan starts at $19.99 a month, and about four in five tools let you start free. Data from 4,024 tools.
Questions about Instantly
What is Instantly?
Lead finding, personalised email campaigns and tracking.
Who is Instantly for?
Instantly is best for agencies, founders and sales teams who run cold email campaigns at high volume.
Is Instantly free?
No, Instantly has no free plan, but you can try it for 14 days without a credit card. The trial covers 250 uploaded contacts and 1,000 emails, and the Instantly Credits side includes 100 credits for lead searches. After that, Outreach plans start at $47 a month.
How much does Instantly cost?
Instantly's paid plans are Growth at $47 per month, Hypergrowth at $97 per month and Light Speed at $358 per month.
What are the best Instantly alternatives?
The closest alternatives on Recaply are Saleshandy, lemlist and ReachInbox.
Where can I try Instantly?
On its official website, instantly.ai.
Do Instantly Outreach plans include leads and AI agents?
No. Instantly's Outreach plans cover sending, warmup and inboxes. Searching its 450M+ B2B contact database and running the AI agents use Instantly Credits, a separate subscription from $47 a month for 1,500 credits; the AI Sales Agent spends 5 credits per lead it generates.
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