What is Claap?
Sales calls transcribed with CRM updates and coaching.
Who is Claap best for?
Claap is best for B2B sales teams who want every call recorded, scored and written into HubSpot or Salesforce.
Sales teams on HubSpot or Salesforce
Next steps, blockers and deal fields from each call are written into the CRM record, so reps skip manual updates.
Sales managers who coach
Every call is scored against MEDDIC, MEDDPICC, BANT, SPICED or your own criteria, with separate scorecards for AEs, SEs and customer success.
Teams building their own agents
Call and deal context is open through an MCP server, so agents in Claude or Slack can read past conversations.
Teams with few people on calls
Only the people who record need a paid licence; viewers and commenters stay on free Basic licences in the same workspace.
How much does Claap cost?
Claap's Basic licence is free but capped at 10 videos and 300 minutes per user, and paid licences cost €30 per user per month for Pro or €60 for Business, or €24 and €48 billed yearly.
- 10 videos and 300 minutes in total per user
- Basic AI summary and Chrome recorder
- Recordings kept for 3 months
- Unlimited recordings, 1,000 minutes a month
- 500 AI credits a month
- Transcripts in 99+ languages and AI video editing
- Unlimited recordings and recording time
- 1,000 AI credits a month
- CRM auto-fill, AI coaching and AI-written emails
Paying yearly takes 20% off: Pro is €24 and Business €48 per licence per month. Enterprise is priced on request and adds SSO, SCIM user provisioning, the Claap API and unlimited free Basic licences. Only people who record need a paid licence, and one workspace can mix free and paid licences. AI credits are pooled across the workspace. Sales can open a trial of Pro or Business on request. Claap lists its prices in euros only. Full pricing on claap.io. We checked these prices on .
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What are the best Claap alternatives?
Three tools on Recaply do Claap's job.
Questions about Claap
What is Claap?
Sales calls transcribed with CRM updates and coaching.
Who is Claap for?
Claap is best for B2B sales teams who want every call recorded, scored and written into HubSpot or Salesforce.
Is Claap free?
Partly. Claap's Basic licence costs nothing and has no end date, but each user can record only 10 videos and 300 minutes in total, and recordings are kept for 3 months. Recording more takes a Pro licence at €30 per user per month.
How much does Claap cost?
Claap's paid plans are Pro at €30 per licence per month and Business at €60 per licence per month.
What are the best Claap alternatives?
The closest alternatives on Recaply are Attention, TRAQ and Gong.
Where can I try Claap?
On its official website, claap.io.
Does Claap need a bot to join my calls?
No. Claap can record from your desktop without a bot joining the call, or send a visible bot if your team prefers one. The Mac desktop recorder comes with Pro and above, while the free Basic licence includes the Chrome recorder extension.
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