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Run 1Positioning statement card“A positioning card for our bike repair booking app: for city cyclists who want a fix the same day, unlike phoning around five shops.”
Runs in
  • Claude Code
  • Codex
  • Cursor
  • Gemini CLI
  • GitHub Copilot
  • OpenCode
Generates with
Your agent's model
Tested with
Claude Code 2.1.322Claude Sonnet 5.51 real run, 10 Nov
Needs
Node 22+Chromeffmpeg
Licence
Recaply licence

Positioning Statement Card

The classic "for, who need, it is, unlike" positioning lines build one by one on a clean card.

$9.99once, yours to keep

Every premium skill and prompt, one plan$19.99 a month. Cancel any time. What you get when you buy

Payments are non-refundable. See our Terms of service.

Four short labelled rows (for, who need, it is, unlike) appear one after another, each label small above its line, so the product's position reads like a crisp card. A 4 to 10 second clip in 16:9, 9:16, 1:1 or 4:5, as an MP4 on its own or as one scene of a longer launch film. Renders locally with Chrome and ffmpeg: no video model, no key and no cost. Use when a launch needs to say who the product is for and how it differs, in one calm beat, for an investor update, a pitch reel or a launch film.

By RecaplyUpdated 11 Nov

Install Positioning Statement Card

After the download, ask your agent to add it, or run the line yourself.

Read https://recaply.co/skills/positioning-card-scene/install.md and follow it to install the positioning-card-scene skill from positioning-card-scene.zip.

Paste it into your agent. It reads our install steps, finds the ZIP you downloaded and adds the skill for you.

New to skills? How to install a skill

Similar skills

All 735 skills

Who Positioning Statement Card is for

What you get

  • An MP4 scene at 16:9, 9:16, 1:1 or 4:5
  • Your words, screens and logo in real type, never drawn by a model
  • Works alone or as one scene in a longer film

Good fit

  • Saying who the product is for and how it differs
  • An investor update or a pitch reel
  • One calm beat inside a launch film

Not for

  • A whole launch film in one go (use a launch film)
  • Filmed footage or people on camera

About this skill

You say

A positioning card for our bike repair booking app: for city cyclists who want a fix the same day, unlike phoning around five shops.

It said back

The positioning card is rendered: launch-scene/positioning-card.mp4. It's 1920×1080 (16:9), 6.5 seconds and 224 KB. The layout check found no problems, and I looked at the settled frame: every line is readable and nothing is cut off.

The four rows appear one after another:

  • For: City cyclists
  • Who need: a fix the same day
  • It is: bike repair, booked in-app
  • Unlike: phoning around five shops (shown in the accent red)
Show more

What it did in run 1

  1. positioning-card-scene
  2. S=.claude/skills/positioning-card-scene; node $S/scripts/check.mjs; mkdir -p launch-scene; cat > launch-scene/film.json <<'E' { "look": "swiss", "size": "16:9", "out": "positioning-card.mp4", "scenes": [ { "scene": "position-card", "rows": [ { "label": "For", "text": "City cyclists" }, { "label": "Who need", "text": "a fix the same day" }, { "label": "It is", "text": "bike repair, booked in-app" }, { "label": "Unlike", "text": "phoning around five shops" } ] } ] } E node $S/scripts/film.mjs launch-scene/film.json --check
  3. ./launch-scene/film.json
  4. node .claude/skills/positioning-card-scene/scripts/check.mjs && node .claude/skills/positioning-card-scene/scripts/film.mjs launch-scene/film.json --check
  5. ./launch-scene/film-check.png
  6. node .claude/skills/positioning-card-scene/scripts/film.mjs launch-scene/film.json && ls -l launch-scene
  7. Done

10 Nov 2026 · Claude Code 2.1.322 with Claude Sonnet 5.5 · 33 s · $0.08 of API use

Questions

Is Positioning Statement Card free?

No. Positioning Statement Card costs $9.99 once and stays in your Recaply account, or it comes with the Recaply plan ($19.99 a month), which opens every premium skill and prompt.

Which agents can use Positioning Statement Card?

Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot and OpenCode.

What do I get when I buy Positioning Statement Card?

A ZIP of the whole skill folder (63 KB): the SKILL.md your agent follows and its 12 other files, the references, templates and scripts it uses. You download it from this page whenever you need it, and install it in Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot and OpenCode. The Recaply plan opens it too, with every other premium skill and prompt.

How do I install Positioning Statement Card?

Buy it, then download the ZIP from this page. For Claude Code, unzip it into .claude/skills/ in your project. For Codex, Cursor and Gemini CLI, unzip it and run npx skills add ./positioning-card-scene with your agent's flag.

What do I get from Positioning Statement Card?

An MP4 scene at 16:9, 9:16, 1:1 or 4:5. Your words, screens and logo in real type, never drawn by a model. Works alone or as one scene in a longer film.

What does Positioning Statement Card need?

Node 22+, Chrome and ffmpeg, and no API key. Each use costs nothing beyond your agent.

How big is Positioning Statement Card?

13 files, about 42,483 tokens in all. The SKILL.md is about 1,740 tokens, and your agent reads it only when the job fits.

What does a run cost?

Our 1 runs took 33 s to 33 s and $0.08 to $0.08 of API use each, in Claude Code with claude-sonnet-5-5. On a Claude plan, a run counts toward your usage instead.

Do I have to name Positioning Statement Card to use it?

Type /positioning-card-scene first to make sure it loads. Without it, Claude Code may judge a small job simple enough to do without the skill.