Prompt details

Tested on

Claude Opus 5.5

Length

646 words · 4 fill-ins

Example input

[Property facts and features]: Raleigh, NC. List price $615,000. 3 bedrooms, 2 full baths. 1,640 heated sq ft (county tax record). Built 1926, craftsman bungalow. Lot 0.21 acres. - Kitchen remodeled in 2023: quartz counters, gas range, white oak open shelving, island with seating for 3. - Original heart pine floors, refinished 2023. - Deep front porch with a tongue-and-groove ceiling and a porch swing (swing conveys). - Detached studio in the backyard, 280 sq ft, with power and a mini-split for heat and AC; no plumbing. Built by the previous owner around 2019; permit status unknown. - Primary bedroom has an en-suite bath with a walk-in shower. - Roof 2020 (architectural shingles), HVAC 2018, crawl space encapsulated 2022. - Fenced backyard with raised garden beds. - Gravel driveway parks 2 cars. No HOA.

[Neighborhood notes]: Great street for young families, very safe and quiet. Walking distance to St. Mary's church and the greenway trail. Five Points shops and restaurants 0.6 miles. Downtown about 2.5 miles. Zoned for Wiley Elementary, I think. Perfect for empty nesters or young professionals too. Big master suite. Neighbors are friendly and mostly long-time owners.

[MLS character limit and rules]: Public remarks: 1,000 characters including spaces. No agent names, phone numbers, websites or compensation in public remarks. Showings through our showing service, 1 hour notice.

[Your style and brokerage]: Warm but plain, no hype, short sentences. I avoid "stunning", "must see" and "won't last". Brokerage: Oak & Ember Realty. Open house Saturday and Sunday the first weekend; I post on Instagram, Facebook and LinkedIn.

Example output

1. MLS public remarks

```

1926 craftsman bungalow with original heart pine floors, refinished in 2023, and a kitchen remodeled the same year. Quartz counters, gas range, white oak open shelving and an island with seating for 3. Deep front porch with a tongue-and-groove ceiling, and the porch swing conveys. 3 bedrooms, 2 full baths, 1,640 heated sq ft per county tax record. The primary bedroom has an en-suite bath with a walk-in shower. Fenced backyard with raised garden beds and a 280 sq ft detached studio with power and a mini-split for heat and AC. Studio has no plumbing; permit status unknown, buyer to verify. Roof 2020, HVAC 2018, crawl space encapsulated 2022. 0.21-acre lot, gravel driveway for 2 cars, no HOA. Five Points shops and restaurants 0.6 miles, downtown about 2.5 miles, greenway trail [add distance]. Buyer to verify school assignment.

```

Character count: 835 of 1,000, including spaces. The placeholder "[add distance]" is 14 characters. A replacement such as "0.4 miles" brings the total to about 830.

2. Agent remarks

Showings through [showing service], 1 hour notice. Contact [Agent name], Oak & Ember Realty, [phone], [email].
The detached studio was built by the previous owner around 2019, and its permit status is unknown. It is not marketed as a bedroom or living unit. Buyer to verify with the City of Raleigh.
Square footage is from the county tax record and has not been measured by the listing agent. School assignment is not confirmed, so buyer to verify with WCPSS. Porch swing conveys.
Open house Saturday [date] and Sunday [date], [times]. Seller disclosures are available at [link/on request].

3. Headlines

1. Features: 1926 Craftsman Bungalow, Kitchen and Heart Pine Floors Redone 2023

2. Outdoor space: Deep Front Porch, Fenced Yard and Detached Backyard Studio

3. Location: Craftsman Bungalow 0.6 Miles From Five Points, No HOA

4. Social posts

Instagram

Just listed in Raleigh: a 1926 craftsman bungalow, 0.6 miles from Five Points.

The heart pine floors are original and were refinished in 2023. The kitchen was remodeled the same year. It has quartz counters, a gas range, white oak shelving and an island that seats 3.

Out front, there's a deep porch with a tongue-and-groove ceiling. The swing stays.

Out back, there's a fenced yard, raised garden beds and a 280 sq ft detached studio with power and a mini-split.

Claude Opus 5.5

Real Estate Listing Description – Real estate listing prompt for ChatGPT and Claude

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Claude Opus 5.5

This prompt writes a full listing kit. Paste your property facts, neighborhood notes, MLS rules and style; you get MLS and agent remarks, headlines, social posts, an agent email, a flyer and a fair housing check.

What you get

MLS public remarks within your character limit, with the count, and agent remarks kept separate
Three headlines, social posts for three networks and an email to buyers' agents
Open house flyer copy with the key facts on one line
A fair housing and accuracy check of every risky line, with the rule it relied on and the fix

How to use it

1
Paste your notes as written
Include the neighborhood notes exactly as you wrote them, even lines you are unsure of. The check can only flag what it sees.
2
Confirm the count in your MLS
Fill each placeholder, then paste the public remarks into the MLS field to confirm they fit your limit.
3
Clear the check with your broker
Go through the fair housing and accuracy table, confirm each flagged item and verify the facts it lists before you publish.

Better results

Give the source of your square footage, such as the tax record or your own measurement. Every piece then states it.
Paste your MLS rules word for word, including what is barred from public remarks. Both sets of remarks follow them.
Mention anything unusual, such as unpermitted space. It is described accurately in every piece instead of being dressed up.

Questions

Can ChatGPT write real estate listing descriptions?

Yes. ChatGPT and Claude write clear MLS remarks, social posts and flyers when you give them the full property facts and your MLS rules. You stay responsible for every claim, so check the facts, square footage and wording before you publish.

What words should you avoid in a real estate listing?

Words that describe who should live in the home rather than the home itself. The Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status or national origin, so "perfect for young families" or naming a church can be a problem.

How long should an MLS listing description be?

As long as your MLS allows and no longer than the facts need. Each MLS sets its own character limit for public remarks, so check yours and count spaces. Put the features buyers ask about first, and keep contact details and showing instructions out.

Can AI check a listing for fair housing issues?

It can flag likely problems, such as lines that describe who should live in a home, and suggest a fix. It cannot give legal advice or know every state and local rule, so have your broker or MLS confirm anything it flags.

Updated 8 Nov 2026